All About ZOOZOO

The Indian Premier League's Season 2 will be forever remembered as the year of the ZooZoos.

Sure, we'll remember the remarkable turnaround of Adam Gilchrist and the Deccan Chargers. We'll remember our gracious hosts in South Africa. And most certainly we'll remember the 'Fake IPL Player', whose blog humorously plagued Shah Rukh Khan's Kolkata Knight Riders throughout the season.

But, more than anything else, we'll remember the ZooZoo, a ridiculously cute marketing campaign dreamed up by Ogilvy and Mathers India (O&M) and brought to life by ad-filmmaker Prakash Varma of Nirvana Films.

Yes, the iconic image of the league's sophomore season will be far removed from the pitch. ZooZoos are strange all-white alien-esque humanoids who run around on our television screens, chirping in their incomprehensible language and breaking into belly laughs at the drop of a hat. They're silly. They're funny. They're adorable.

Most importantly, they're a massive success and a viral marketing miracle.


How does an ad campaign become bigger than the game itself?

On the Internet, ZooZoos have developed a near cult status. On Facebook alone ZooZoo fans total about 3 lakhs, when one adds up all the members of the different ZooZoo fan pages and groups.

That's more people than signed up on Facebook for anti-terrorism initiatives in the highly-charged post-26/11 environment.

That's more people than signed up for the much ballyhooed 'Pink Chaddi' campaign, in response to the Mangalore pub attack.

And it's astronomically more people than signed up to support various candidates in the recent Lok Sabha polls, despite the politicians' best efforts to make a splash online.

Streaming videos, pictures, stories, interviews -- anything and everything having to do with ZooZoos -- have generated significant 'net traffic. And now there's word of merchandising plans: cups, keychains, figurines, etc.

Clearly, we won't just remember ZooZoos. We'll study them. We'll dissect them. One day, young B-school students will doubtless invoke the ZooZoo when asked to answer the question:

How does an advertisement become bigger than the game itself?
One story/service explained per day, 30 days in total


So we know that the genius behind the ZooZoo is O&M India. The lucky client? Vodafone.

Yes, Vodafone, the same company who scored big with last year's most memorable IPL advertisement -- an adorable lil pug that jumped through puddles and chased after school-bound children.

This time around, Vodafone wanted to specifically focus on its many different product services, like voice SMSing, group texting and call diverting. So with the ZooZoo campaign, O&M executive creative director Ravij Rao and his team of 25 worked to create a special alternate world where product stories and services could be told through the charming, lovable medium of the ZooZoo.

One story/service explained per day, 30 days in total. O&M did this to draw viewers into the ZooZoo world, so that they looked forward to and anticipated each new instalment.

Real people on real sets in real costumes


The idea didn't come to Rao's team immediately. For months they toyed with different concepts for months, until they homed in on the ZooZoo character as the deadline approached. Everyone packed up and flew to South Africa, where filming was done with the help of a local crew.

As for the look, O&M focused on two designs. One was a fat Mr Potatohead-style humanoid, while the other was a slimmed version with a giant head and scrawny limbs. The latter won out.

And the name ZooZoo, what significance does it hold? None. It just sounds cool. According to Rao, it goes with the character.

Though most people initially assumed the ZooZoos were merely a cartoonist's rendering, we've since learned that ZooZoos are in fact real people on real sets in real costumes.

The mistake is an easy one to make, as the ZooZoos and their world have a very surreal quality, as if from another planet. According to Rao, it was designed to look that way.
Thirty different ads for only Rs 30 million


It turns out that animation was never really an option, as animation-work of that nature would have been from 10-15 times more expensive than a real shoot.

So, on only Rs 30 million (Rs 3 crore), O&M was able to finish 30 different ads. Each spot is roughly 20-30 seconds long.

In order to create the otherworldly animated effect, only women of slight build -- and occasionally children -- were cast as ZooZoos, to enhance the contrast between their big heads and bellies and their tiny limbs. The women came from Mumbai dancing troupes and ballet groups, which explains the ZooZoos' fluidity and grace, despite their goofiness.

The sets were done in neutral greys, to draw maximum attention to the ZooZoos. Varma then shot the spots in a high-speed format, which gave the impression of animation. Rao and Varma have said that the most difficult aspect was the artwork necessary to bring ZooZoos to life.

With the actors' real faces hidden by the hard foam headpieces, how would ZooZoos show emotion?

They decided to keep it simple, by pasting on exaggerated impressions to fit the ZooZoos emotional disposition. One minute the ZooZoos is super-happy with an ear-to-ear grin. The minute the ZooZoo is frightened, its mouth pursed in tight 'O'.
The web's most watched viral video


Are we overstating the case of the ZooZoo? Will viewers really remember Vodaphone's smorgasbord of different products and services? Or will they just remember the high jinks of these strange little fat-bellied egg-heads?

Perhaps it doesn't matter whether the specific services are remembered one way or another. Vodafone recognises a winner when they have one, and they've unleashed a full-on ZooZoo campaign.

There are ZooZoo-themed computer wallpapers, emoticons, e-cards, ring-tones, videos, a Twitter stream, etc. -- all of this and more stemming from the original Rs 30 million advertisement campaign.

The ZooZoo dominates dinner table discussion, water cooler conversations and social networking web sites. The videos have been viewed over 3 million times in the past three weeks alone.

Visible Measures, a site that specialises in measuring the consumption and distribution of online video, says that the ZooZoo spots have been the web's most watched viral video two weeks running.

This is exemplary viral marketing in action.

ZooZoos, everyone loves them!


The ZooZoo campaign represents Vodafone's second impressive knock at the IPL. Last's season's irresistibly-cute-tiny-dog-chases-things campaign made the pug India's temporary canine of choice.

But although no animals were harmed in filming, the spots still drew the ire of People for the Ethical Treatment of Animals, better known as PETA.

PETA claimed that the campaign helped spark a 'pug craze' in India that saw many first-time and possibly irresponsible dog owners splurge on a new pug puppy, only to give up on the commitment after a few months. They pointed to the increased presence of pugs in dog shelters as evidence.

Vodafone, by using bodysuit-clad humans in the ZooZoo spots, has pleased PETA. So much so, in fact, that the ZooZoo campaign was awarded by the animal rights group earlier this month.

ZooZoos, everyone loves them!

It was a bigger hit than IPL Business.

Last post of FIP

His title says everything: "Rest in pieces"
He is saying that he is fade of up with the comments. So he is leaving.Fake Ipl Player also giving some FIP awards.

Best Night Rider Award:
Best Batsman of Leg Spin/Googly/Flipper:
'Highest' Scorer Award:
Saala Slimeball Award:
Award for Contribution to Indian Cricket:
Appam Chutiya Award:
Har Bhajan Award:
Kaan Moolo Award:
British OBE:
Astrologer of the Year:
Naukri.com Career Shift Award:
LIC Retirement Benefit Plan Award:
Houdini Fastest Disappearing Act Award:
Cyrus Memorial Bakra Award:
Kingfisher Free Miles Award:
Greenpeace Award for Environment Consciousness:
Colgate Last Laugh Award

This is more interesting than fake player video. People are expecting him in next season also. What do u think??

Am I a stupid to write this ??

Hello friends, Today was the D-day of Fake IPL player. But what he did?? He posted a Video here. See how Intelligently he posted that one also. No link you will get for that also. He had time to shot that video !!! Very good.. He is liar but he is famous what can we do?? But people are taking advantage of this blog see how (LINKS ARE GIVEN) http://dhonismen.blogspot.com/ (he writes:Dedicated To: The biggest sportsman ever produced by the nation- The Fake IPL Player)
http://fakeiplplayercomments.blogspot.com/ (Who is he ??)

As there is no link to that video I am posting the link :
Fake ipl player video


People writes comments about this post:
Aakaa Chappal = Aakash Chopra = Man in the Video = The Insider = the cheap (news?info?) seller = != FIP
FIP = author of this blog = S-V = cricinfo writer = 23x7 drunkard (rest one hour he compiles these blogs)
Rightly so, it is very well Shakespearean to get off with his identity
As with Romeo & Juliet:
Asks Juliet (read FIP readers)to Romeo:
Who are you?
Romeo (read FIP) says:
What's in a name? ....
See me for yourself, says our pseudo-IPL-hero, the Insider & pebble seller

said...

The moment of truth! It is Wednesday today!
Congratulations on your team’s fantastic performance against Chennai. That was quiet unbelievable. While you were sitting at the dugout and looking for mistakes to criticise, and trying to overhear what other people are talking, Mc’cullum and Hodge (phoren babas in your language) were trying their best to give some pride to your side. Learn something from them!
You were using the computer in the dressing room? You think we are fools to believe that?
I am sorry for Mr. Shahrukh Khan for having to feed snakes like you. I hope he terminates the contracts of all the Indian players who are in the squad at the moment and build a new squad without poisonous snakes like you. I can understand the frustration of a benchwarmer, but this is not the way to express it. Calling people names, write dirty stuff about players’ private life etc. I hope Mr. Shahrukh Khan and all the others who are affected by your comments treat you properly once you reveal your identity. Even I would like to throw a rotten tomato or two right on your face!
You said Bangalore is going to lose all the rest of their matches, but see what happened yesterday? You better not say anything anymore, because most of the stuff you predict is wrong. May be the dirty stuff about players’ private life must be false too. Who knows!
May be it is a little late, but take my advice, go and practice what ever you are supposed to do for the team, and do something in return to all the favours you received from the unfortunate owners of your team. You yourself said, that Mr. Shahrukh Khan is paying even for your chaddies! Show some gratitude. Stop this blog!
I must say that your blog helped to create some sympathy amongst readers for our own Sreesanth. I recently watched an interview of Sreesanth in manorama news for a programme called“the newsmaker”. After watching that I honestly felt that he deserves a lot of the stoning he already gets from public.
I like the language and sense of humour, but there ends my admiration towards you. I hate you for what you do, and I hope you are punished properly for what you did to cricket and to our players.
It seems you are targeting few players, mainly the youngsters like ishant, uthapa, sreesanth, kohli, dinda, goswamy etc. It seems you are a green eyed monster who is boiling is jealousy towards other young players who are successful and you are a total failure.
Keep giving info to the jobless journo, so that he can keep posting for you guys in the camp. At the end of the day, the readers are the winners. I still believe you will not disclose your identity. After all, it is a team work, with few hatred filled minds from inside the camp providing info to a jobless journo.

said...

haha
who is operating the camera? he didnt even look right when he switched it off..
The guy speaking must be a commentator or a journalist.His "crew" of the blog along with the camera guy and the one holding scripts in front of him is of course not in SA now.
Not possible to record something like this there..
BS marketing ploy..and I fell for it :( !

Will Fake IPL player come to an end??

"Finally, our campaign is coming to an end. Just 2 more matches to go and then we are off. My day of revelation is also coming closer. I spent a lot of time over the last couple of days on the issue. Whether I should or shouldn't? If I do disclose, should I do it while I am here or after returning home? So many questions with no answers. Wednesday is the day guys when I come out of the closet, if I do."

These are the words of the fake ipl player in his last blog. Will he come revel his identity on Wednesday(2moro)??

He had posted anything after yesterday's winning. After a lot of match they won a match yesterday. What is happening inside he has not posted yet.

more information:http://fakeiplplayer.blogspot.com/

Vodafone Zoozoo vs.Fake IPL Player

IPL is going to finish very soon. One week More to go. Is IPL business Going to stop here for this year ?? Will advertisers / IPL sponsors gain what they wanted to gain in this IPL?? A lot questions are going on in my mind. And a big question whether this fake IPL player is going to revel his identity ?

I will get answer for these questions only after finishing of IPL. But some trends I want to share today. I am going to share about the internet users, what are they searching more in this IPL ?? As this post name says we will compare fake ipl player and vodafone zoozoo . Means what the internet users were searching previously and now in this IPL.

There is some examples are given just click on them and see the comparison:

1. Google
2. Google
3. Google
4. Google
5. Google
6. Google

These are some google insight comparisions. Just click and see. U will undertsand automatically. IPL business is helping companies to earn good money from IPL. Money in IPL is making everybody crazy.

Some Interesting news about IPL

1.
" Modi's new way of churning money from IPL !!! " is suspended for a while.

Indian Premier League (IPL) organisers have suspended the controversial mobile phone-based contest following concerns raised by the country's sports minister last week that it amounted to gambling.

The IPL, promoted by the Board of Control for Cricket in India (BCCI) and featuring some of the top players in world cricket, had introduced a SMS contest (named as 6up iplayup ) aimed at keeping interest in India alive.

The league, which was a huge commercial success in its inaugural edition in India last year, is being played in South Africa this year as the tournament clashes with India's general elections.

"There was no formal complaint. Such SMS contests are being played world over," IPL governing council member Rajeev Shukla told Reuters on Tuesday.

"But it has been closed for now," he added. He did not say for how long.

Former Indian cricketers had raised serious misgivings about the contest, in which participants have to predict the sequence of runs that will be scored in the next over, saying that it amounted to gambling, which is illegal in India.

India's Sports Minister Manohar Singh Gill expressed concern that it could also give rise to a fresh bout of corruption in the game.

So this new IPL business idea is stopped for this moment.

Source: http://in.news.yahoo.com

2.

" Baseball helmets for umpire "

Increasingly ferocious hits in the fast-paced Twenty20 game is forcing umpires to consider using baseball helmets for protection.

"I guess it's only a matter of time before you see us using those," Australian umpire Daryl Harper told the Times of India newspaper on Tuesday.

"The bats are getting heavier, the shots are hit with more ferocity... I can bet umpires have to be very careful," he said, suggesting a baseball helmet with a full face cover would act as a good form of protection.

Cricket's newest format is gaining popularity because of the frequency of big hits and Harper said this was putting umpires at greater risk due to their proximity to the batsman.

"I was talking about this to some of the other umpires and they were also of the same opinion," said Harper, currently officiating in the Indian Premier League competition in South Africa.

"Given the pace with which some of the players hit those shots, it's becoming really dangerous for us.

"In one of the games, Sanath's (Jayasuriya) shot hit me so hard that I was feeling breathless for a while.

"And (Matthew) Hayden's hits have brushed my ears a few times as well."

So the IPL popularity is going to give a baseball helmet to the umpires.

Source: http://cricket.rediff.com

3.
" Tactical Timeout in IPL is going to change from next year onwards" :Modi

The Indian Premier League (IPL) commissioner Lalit Modi said the duration of the controversial tactical time-out can be reduced during the semi-final and the final of the second edition of the Twenty20 league.

The tactical time-out of seven and a half minutes is introduced after the first ten overs of an IPL match. Modi said during the semi-final and the final the tactical time-out can be divided into two breaks of two and a half minutes each.

"It's not frozen yet but we are looking at two aspects. There will be two two-and-a-half-minute breaks per innings, so the break in all during an innings will be of five minutes," Modi told a television channel.

"The first two-and-a-half-minute break will be just after the powerplay and the second to be taken by the fielding side at any time.

The innovation has come in for severe criticism from captains, who complained that it was breaking the momentum of the match.

"There is a strategy break in every sport. But seven and a half minutes may be is a bit longer, so we are seeing how we can reduce it down to five minutes," Modi said.

4.

" It's decision time folks "

Fake ipl player is doing a voting system. He writes in his blog that

"One last thing. I had mentioned about my decision to reveal my identity at the end of IPL. However, many of you wrote back saying that you'd rather this remain a mystery. Several of you also asked me not to chicken out and stick to my word. Now, while I created FIP, your participation by way of comments, love, appreciation, feedback, criticism, jokes, conversations, brickbats, abuses etc have made FIP what it is today. FIP belongs to all of you as much as it belongs to me. And whether FIP's identity should be disclosed or not, or how it should be taken forward, is as much your decision as mine. So, I'd like to throw the question open to all of you. I am putting up a poll on the right side. Pls take a few seconds to make your decision. One small request, please honour the democratic spirit of this blog and click only once.

Not sure if I'd get a chance to post before the match, but will try for sure. If not, see you later."

He is doing a voting system where he had given option like this

	Yes, stick to your word man
	Yes, I'd like to see your ass kicked
	No, let it remain a mystery
	No, I fear for your safety
	No, I want this to continue
	Who cares a f**k?

And voting shows a result

	Yes, stick to your word man 64%
	Yes, I'd like to see your ass kicked 03%
	No, let it remain a mystery 12%
	No, I fear for your safety 05%
	No, I want this to continue 06%
	Who cares a f**k? 07%

What is he doing?? More traffic?? Yes he wants more traffic and more popularity. Because " Votes so far: 48269 Days left to vote: 4" . What a Intelligent person he is.

It is another way of doing marketing in IPL marketing startegy. I think A case study should be done on the basis of fake Ipl player.

More Insight about IPL Fake Player

No one can stop him. Everyday he is increasing his fan (followers). People are fighting among each other to post comment 1st. And some are doing business (to bring more traffic) there by posting link. And some are writing like this

"Proud Malyali said...

You f***king Bongs why are you after poor Appam. You are jealous of him because you have not prodcued a decent pace bowler ever. The best being that a*****e RDB who sucked upto Lordie to get in as India probable and remained as India probable forever. I am sure this blog is by a jealous pace bowler like RDB and making sarcastic comments on other pace bowlers like Appam & Kaan Moolo"

And the words he uses are:

Sticky something=Ricky Ponting
Bhookha naan=Buchanan
Appam Chutiya-Shrishant
Lordie=Sourav
Dildo=SRK
Prince of Patiala=Yuvraaj
Sandy Maddy Babe=Mandira Bedi
Bublee=Bret Lee
Babli=Preity Zinta
Stylebhai=Murali Karthik
Kishan Kanhaiya=Ravi Shastri
Buddhiman Baba=Wriddhiman Saha
Boy George=Joy Bhattacharya
Little John=Ishant Sharma
Meera Bhai=Harbhajan
Aaila=Tendulkar
Sheikh=Shane Warne
Big sis=Shilpa Shetty
Little sis=Shamitha Shetty
Big Brother=Raj Kundra
RDB=Rohan Bannerjee
Mangal Pandey=Laxmiratan Shukla
Ganji Hanger=Sanjay Bangar
Shakespeare=Akash Chopra
Ghati Baba=Rohit Sharma
Big Mac=Mathew HAyden
VVS Ram=VVS Laxman
Calypso=Chris Gayle
Castro=Fidel Edwards
Skipper=McCullum
Pamela Indersingh=VRV Singh
Springbock=Rander Wyke
Bevdaa=Ryder
Batliwala=Mallya
Dewar=Rahul Dravid
Paedophile priest=Gilchrist
Lady Jaya=Jayawardene

After listing so much name I have one doubt,"Is he able to remember all these names!! or he is replacing name after writing original name. But st and foremost question how he gave name?? with in so short of time he gave so good names. Or it was a 14/15 days old plan(from starting of IPL).

Another question arises," How people got to know about fake ipl player from the 2day itself if he is saying he has done any thing for publicity." He posted his 1st blog on 18th (3 more that day)and on 19th he posted around 8posts. and started getting comments on 20th itself !!! Within so short of time he get so many comments and famous but how !!! Who are involved with him to make him famous. As I already told you it might be done by some SEO organization so that when it will reveal its name people will visit its site. The traffic will increase like anything. Fake ipl player is not a single person from the starting. Multiple people with a lot planning doing this. Other wise how he was posting so accurately without single mistake.

Yes, here question arises how they are getting the information(inside). There must be a deal signed with KKR team management as a result he is getting inside story. Or a player might be giving the information for money. Because business is everywhere. IPL business and IPL marketing are making everyone crazy.

Now more insight in terms of Google insight. We can see how people are searching and which keyword they are searching for fake ipl player in Google. And it is very clear that it is increasing day by day.
In digg also u can see there are 49 postings there.
In twitter also one can see.

Different Bloggers Opinion About "Fake IPL player"

Hello Again,
I want to say that not only my blog is giving insight of "FAKE IPL PLAYER" but also others blogs are giving insight of that, some are just guessing about him. Let's See who is right. Starting with some other blogs:

De-Mystifying code names from Fake IPL PLayers Blog

Nick Names Guide to Fake IPL Player's Blog

The fake IPL player revealed, it is Harsha Bhogle 
(he is trying to bring traffic)

In twitter also people are trying to the advantage of him
(as he had mentioned he is available only in his blog no where else)

https://twitter.com/fake_iplplayer

Some are trying to get more traffic using his name even in digg also.

But I found good discussions where people are giving their view about Fake IPl player. I think It is the best way to Guess and discuss about who is that Fake player. Not the way the bloggers are doing. They are just doing for traffic only.

Starting With Fake IPL PLayer

Hello to all,
After watching Fake IPL Player's blog. I think I should start a blog related to IPL but not like him But a blog which will cover every aspect of IPL (less about scores and players performance more about IPL business side and controversy side and much more).

Starting with biggest hit controversy of IPL "Fake IPL Player". Any guesses who is he?? Still people are guessing who is he??

According to me he is not a player of KKR team or any other team. He is a genius. He knows the internet user very well. He also knows that when people will come to read a blog and when they will leave a comment (u can see the more than 700 comments in 2days in his latest post Emotional Atyachaar sorry Emosional Atyachaar). He also knows that when he will write like this he does not have to work on SEO, people will do that for him (U can see in the digg). He is choosing keywords very intelligently. He also knows that IPL is the right time to increase the traffic to a blog (2454 followers ,more than 28,000Profile Views). He is choosing players name also very intelligently and funny way. So that after reading that people will feel happy and at least give a comment (like u rock man, or u are so funny). And he is also writing that:

"P.S. I am unable to check comments so can't respond to them. But my bro tells me that some of you have been complaining about me deleting comments. Let me clarify, that no comments have been deleted by me so far."

That means he is trying to show that he has no time to see ur comments. But according to me he has a lot of time to see all the comments and planning what to post next.(U can figure out from the song he posted. Is he good POEM writer!!) Yes, Another thing I found from this genius person that he has posted 4 articles on 22nd but 1 article on 23rd saying the "I am Back". What does that mean. And today is 25th but there is no post for 24th!!! How it is possible.Because he knows People will come everyday to see whether new post has posted or not. He is increasing the visit numbers by this. If u find this blog having a good PR with in few days, don't be surprise.

And he is writing in the latest post

"Finally, blogging through SMSes was getting too tedious, tardy and fraught with risk. So, I have quit doing that. I have a new partner in crime. Can't tell much abt him right now but he has introduced me to a technology which allows me to keep posting with minimal risk. This time round I won't disclose my modus operadi as it may expose my partner. I have sworn to maintain his secrecy even if I am caught."

Is that true!! I do not think so. Before he was saying that his brother was helping him. Now he has partner!! wha.... wha...What a strategy to bring people to the blog.

U can see other sites for more details:
Fake IPL player
The Guardian
Cricket with balls
King Cricket

What u say people am I wrong??