If cricket is a religion in India, then the film industry in the southern part of the country has good reason to worry. The on-going IPL season has dented box office collections across south India, especially Andhra Pradesh and Tamil Nadu, two states that were already reeling due to a lack of good films this year.
Unlike the T20 World Cup or the ICC World Cup, which happens once in four years, IPL is an annual event. The fact that it is scheduled during the summer, normally the period when the film industry’s expects to rake in the most moolah, is adding insult to injury.
“There is a visible drop in box office collections, especially for the late night shows, where the drop is anywhere between 30 – 40 per cent due to the on-going IPL. On days, when the Chennai Super Kings play, the impact is more and if their match is scheduled at 4 pm, it impacts even the matinee and the evening show,” says KS Mahalingam, head of distribution, at Chennai’s AGS Entertainment.
The story is the same in the Coimbatore, Tirupur, Erode and Pollachi regions. “Yes, there is a 30 to 40 per cent drop in collections due to IPL. But, that is happening only in the city centres. IPL has not impacted movie collections in the rural segments,” says Tirupur Subramanian, a veteran distributor for the Coimbatore territory. “Even here, Ayan continues to do well, which means people will continue to come to theatres to watch a good film, irrespective of other developments,” he added.
At least two reasonably big budget Tamil films —Sarvam and Thoranai have been postponed as the producers were in no mood to take a risk against cricket mania. While Sarvam, earlier scheduled for an April release, was initially postponed to May 15, it’s release has been pushed even further. Thoranai is expected to hit the theatres either on May 22 or May 29.
“The IPL has definitely affected the collections to a great extent and small films, released during the period, are getting washed out. And there is an impact on big films like Ayan in Chennai as well,” says L Suresh of Anandha Pictures, a veteran distributor for the NSC territory.
In the case of the Telugu film industry, no big film was planned to be released during the period and hence there has been no postponement.
However, the IPL phenomenon has not impacted the collections at Prasadz, the multiplex owned by the Prasad Laboratories in Hyderabad.
“It is not IPL but the on-going tussle between the Bollywood producers and multiplex chains that is actually affecting us,” says T Srikanth, general manager, operations at Prasadz.
According to him, about 50 per cent of the audience visiting Prasadz are Hindi-movie goers. With no new Hindi film available for release, collections are dismal.
“We have released a few small regional films and they are doing reasonably well. This shows that IPL has not impacted the movie going public’s apetite in this city,” says Srikanth. There is always a segment of people, who go to watch films, irrespective of other events. For them, it does not matter whether it is the IPL or the World Cup, he added.
Really this IPL business is affecting another big business industry of India. What will happen If a movie of SRK will release at this time, WIll it work?? Or people will prefer to watch IPL. Think in otherway Aamir Khan (he is not in IPL) release a big movie at this time , Aamir Khan Fan will watch IPL or that movie ?? From this type of questioner we can get good analysis of IPL vs Bolywood (movie industry). It is a good research topics indeed.
Source: http://www.mydigitalfc.com/leisure-writing
Unlike the T20 World Cup or the ICC World Cup, which happens once in four years, IPL is an annual event. The fact that it is scheduled during the summer, normally the period when the film industry’s expects to rake in the most moolah, is adding insult to injury.
“There is a visible drop in box office collections, especially for the late night shows, where the drop is anywhere between 30 – 40 per cent due to the on-going IPL. On days, when the Chennai Super Kings play, the impact is more and if their match is scheduled at 4 pm, it impacts even the matinee and the evening show,” says KS Mahalingam, head of distribution, at Chennai’s AGS Entertainment.
The story is the same in the Coimbatore, Tirupur, Erode and Pollachi regions. “Yes, there is a 30 to 40 per cent drop in collections due to IPL. But, that is happening only in the city centres. IPL has not impacted movie collections in the rural segments,” says Tirupur Subramanian, a veteran distributor for the Coimbatore territory. “Even here, Ayan continues to do well, which means people will continue to come to theatres to watch a good film, irrespective of other developments,” he added.
At least two reasonably big budget Tamil films —Sarvam and Thoranai have been postponed as the producers were in no mood to take a risk against cricket mania. While Sarvam, earlier scheduled for an April release, was initially postponed to May 15, it’s release has been pushed even further. Thoranai is expected to hit the theatres either on May 22 or May 29.
“The IPL has definitely affected the collections to a great extent and small films, released during the period, are getting washed out. And there is an impact on big films like Ayan in Chennai as well,” says L Suresh of Anandha Pictures, a veteran distributor for the NSC territory.
In the case of the Telugu film industry, no big film was planned to be released during the period and hence there has been no postponement.
However, the IPL phenomenon has not impacted the collections at Prasadz, the multiplex owned by the Prasad Laboratories in Hyderabad.
“It is not IPL but the on-going tussle between the Bollywood producers and multiplex chains that is actually affecting us,” says T Srikanth, general manager, operations at Prasadz.
According to him, about 50 per cent of the audience visiting Prasadz are Hindi-movie goers. With no new Hindi film available for release, collections are dismal.
“We have released a few small regional films and they are doing reasonably well. This shows that IPL has not impacted the movie going public’s apetite in this city,” says Srikanth. There is always a segment of people, who go to watch films, irrespective of other events. For them, it does not matter whether it is the IPL or the World Cup, he added.
Really this IPL business is affecting another big business industry of India. What will happen If a movie of SRK will release at this time, WIll it work?? Or people will prefer to watch IPL. Think in otherway Aamir Khan (he is not in IPL) release a big movie at this time , Aamir Khan Fan will watch IPL or that movie ?? From this type of questioner we can get good analysis of IPL vs Bolywood (movie industry). It is a good research topics indeed.
Source: http://www.mydigitalfc.com/leisure-writing
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