All About ZOOZOO

The Indian Premier League's Season 2 will be forever remembered as the year of the ZooZoos.

Sure, we'll remember the remarkable turnaround of Adam Gilchrist and the Deccan Chargers. We'll remember our gracious hosts in South Africa. And most certainly we'll remember the 'Fake IPL Player', whose blog humorously plagued Shah Rukh Khan's Kolkata Knight Riders throughout the season.

But, more than anything else, we'll remember the ZooZoo, a ridiculously cute marketing campaign dreamed up by Ogilvy and Mathers India (O&M) and brought to life by ad-filmmaker Prakash Varma of Nirvana Films.

Yes, the iconic image of the league's sophomore season will be far removed from the pitch. ZooZoos are strange all-white alien-esque humanoids who run around on our television screens, chirping in their incomprehensible language and breaking into belly laughs at the drop of a hat. They're silly. They're funny. They're adorable.

Most importantly, they're a massive success and a viral marketing miracle.


How does an ad campaign become bigger than the game itself?

On the Internet, ZooZoos have developed a near cult status. On Facebook alone ZooZoo fans total about 3 lakhs, when one adds up all the members of the different ZooZoo fan pages and groups.

That's more people than signed up on Facebook for anti-terrorism initiatives in the highly-charged post-26/11 environment.

That's more people than signed up for the much ballyhooed 'Pink Chaddi' campaign, in response to the Mangalore pub attack.

And it's astronomically more people than signed up to support various candidates in the recent Lok Sabha polls, despite the politicians' best efforts to make a splash online.

Streaming videos, pictures, stories, interviews -- anything and everything having to do with ZooZoos -- have generated significant 'net traffic. And now there's word of merchandising plans: cups, keychains, figurines, etc.

Clearly, we won't just remember ZooZoos. We'll study them. We'll dissect them. One day, young B-school students will doubtless invoke the ZooZoo when asked to answer the question:

How does an advertisement become bigger than the game itself?
One story/service explained per day, 30 days in total


So we know that the genius behind the ZooZoo is O&M India. The lucky client? Vodafone.

Yes, Vodafone, the same company who scored big with last year's most memorable IPL advertisement -- an adorable lil pug that jumped through puddles and chased after school-bound children.

This time around, Vodafone wanted to specifically focus on its many different product services, like voice SMSing, group texting and call diverting. So with the ZooZoo campaign, O&M executive creative director Ravij Rao and his team of 25 worked to create a special alternate world where product stories and services could be told through the charming, lovable medium of the ZooZoo.

One story/service explained per day, 30 days in total. O&M did this to draw viewers into the ZooZoo world, so that they looked forward to and anticipated each new instalment.

Real people on real sets in real costumes


The idea didn't come to Rao's team immediately. For months they toyed with different concepts for months, until they homed in on the ZooZoo character as the deadline approached. Everyone packed up and flew to South Africa, where filming was done with the help of a local crew.

As for the look, O&M focused on two designs. One was a fat Mr Potatohead-style humanoid, while the other was a slimmed version with a giant head and scrawny limbs. The latter won out.

And the name ZooZoo, what significance does it hold? None. It just sounds cool. According to Rao, it goes with the character.

Though most people initially assumed the ZooZoos were merely a cartoonist's rendering, we've since learned that ZooZoos are in fact real people on real sets in real costumes.

The mistake is an easy one to make, as the ZooZoos and their world have a very surreal quality, as if from another planet. According to Rao, it was designed to look that way.
Thirty different ads for only Rs 30 million


It turns out that animation was never really an option, as animation-work of that nature would have been from 10-15 times more expensive than a real shoot.

So, on only Rs 30 million (Rs 3 crore), O&M was able to finish 30 different ads. Each spot is roughly 20-30 seconds long.

In order to create the otherworldly animated effect, only women of slight build -- and occasionally children -- were cast as ZooZoos, to enhance the contrast between their big heads and bellies and their tiny limbs. The women came from Mumbai dancing troupes and ballet groups, which explains the ZooZoos' fluidity and grace, despite their goofiness.

The sets were done in neutral greys, to draw maximum attention to the ZooZoos. Varma then shot the spots in a high-speed format, which gave the impression of animation. Rao and Varma have said that the most difficult aspect was the artwork necessary to bring ZooZoos to life.

With the actors' real faces hidden by the hard foam headpieces, how would ZooZoos show emotion?

They decided to keep it simple, by pasting on exaggerated impressions to fit the ZooZoos emotional disposition. One minute the ZooZoos is super-happy with an ear-to-ear grin. The minute the ZooZoo is frightened, its mouth pursed in tight 'O'.
The web's most watched viral video


Are we overstating the case of the ZooZoo? Will viewers really remember Vodaphone's smorgasbord of different products and services? Or will they just remember the high jinks of these strange little fat-bellied egg-heads?

Perhaps it doesn't matter whether the specific services are remembered one way or another. Vodafone recognises a winner when they have one, and they've unleashed a full-on ZooZoo campaign.

There are ZooZoo-themed computer wallpapers, emoticons, e-cards, ring-tones, videos, a Twitter stream, etc. -- all of this and more stemming from the original Rs 30 million advertisement campaign.

The ZooZoo dominates dinner table discussion, water cooler conversations and social networking web sites. The videos have been viewed over 3 million times in the past three weeks alone.

Visible Measures, a site that specialises in measuring the consumption and distribution of online video, says that the ZooZoo spots have been the web's most watched viral video two weeks running.

This is exemplary viral marketing in action.

ZooZoos, everyone loves them!


The ZooZoo campaign represents Vodafone's second impressive knock at the IPL. Last's season's irresistibly-cute-tiny-dog-chases-things campaign made the pug India's temporary canine of choice.

But although no animals were harmed in filming, the spots still drew the ire of People for the Ethical Treatment of Animals, better known as PETA.

PETA claimed that the campaign helped spark a 'pug craze' in India that saw many first-time and possibly irresponsible dog owners splurge on a new pug puppy, only to give up on the commitment after a few months. They pointed to the increased presence of pugs in dog shelters as evidence.

Vodafone, by using bodysuit-clad humans in the ZooZoo spots, has pleased PETA. So much so, in fact, that the ZooZoo campaign was awarded by the animal rights group earlier this month.

ZooZoos, everyone loves them!

It was a bigger hit than IPL Business.

IPL 2 brought sweets for all....

This Season’s IPL brought in A lot of money for every team, even Kolkata Knight Riders, which stood last in the series, got Rs40 Lakh as their prize money, and in teams o profit, it stood at third place by grabbing Rs25.8 crore in this edition of IPL.

According to a report by equity research firm IIFL, Team Jaipur will make the highest profit of Rs 35.1 crore in the group matches of the second edition of the tournament. Jaipur had also made the second-highest profit of Rs 14.50 crore in 2008, including the Rs 4.50 crore ($1 million) prize money.

For those who didn’t get past the league stage, the sums are correspondingly smaller – Rs 80 lakh for the team that finished fifth (Kings XI Punjab), Rs 70 lakh for the sixth placed (Jaipur), Rs 50 lakh for the seventh (Mumbai Indians) and Rs 40 lakh for the lowest one.

These figures tell clearly that there is no loss in turns of money. Money in IPL made everybody happy this year..IPL business gave better result this time.

Is it possible ??

Some what confusing !!! What u say?? Indian part time bowler Yuvraj Singh took hat-trick for the 2nd time in this IPL. This ipl shows that regular bowlers are unable to take wicket where as part time bowlers are. This means it is destroying the cricket. And people can see how batsmen are performing. They are not trying to stay in the pitch for long time. They just coming and hitting sixes and going out.

Not only player but also money in IPL is making cricket boring. Yes some matches are interesting but you can see batsmen are unable to achieve 6 runs from 6 balls and sometimes they are able to achieve 26 runs in 6 balls. What is happening??

Is it the way players should play or perform? A blowers having a good economy rate in 3 overs (5 runs in 3overs) finishes his spell with 4-0-33-0. How? and Why?
Where as in one day this type of figure nobody sees. IPL business not cricket is destroying this sports (cricket).

IPL on the verge of destroying the game of Cricket

What u say?

IPL is an extension of Indian diplomacy in South Africa

The Twenty20 Indian Premier League (IPL) has proved to be a noticeable extension of Indian diplomacy in South Africa, Rajiv Kumar Bhatia, Indian high commissioner, said at SA.

“It does complement our efforts and we are happy that IPL in south africa has left a positive imprint so far,” he said.

Bhatia told IANS: “IPL has contributed significantly to better people-to-people relations.”

Citing the fact of people of Indian origin in this country thronging the grounds where matches are taking place, especially in the city of Durban, he remarked: “They see in the IPL a revival of their mela, which all Indians love to go to.”

He added: “They are also happy to see the contemporary face of India - very confident, vibrant, on-the-go.”

Regarding criticism in a section of the South African press about the IPL organisers throwing their money around, the high commissioner, while not dismissing such views, referred to reactions of the South African government and Cricket South Africa, the national governing body for the game.

He illustrated that the interim president and now deputy president, Kgalema Motlanthe, said “the IPL was injecting a significant amount of investment in South Africa”.

As for CSA, he claimed: “They are extremely joyous, happy and grateful that this opportunity came their way; and of course, we appreciate the ready co-operation they extended to us.”

This might have happened here at India but it is happening there. U might be knowing that SA general elections also started the same time as IPL. But government gave this reason here to shift the IPL. What a shame ??

Some more intresting news: http://connect.in.com/profile/IPL/1817

Is IPl making cricket a base ball game ??

Among other changes IPL T20 has brought, one has had a far-reaching effect on the sport, literally. With the batsmen under constant pressure to score briskly, a lot of sixes are being hit these days the number is smaller than last year but the IPL's second season has still witnessed 399 in 46 matches.

One day cricket was once a fans' delight is taking a backseat. And nobody will be surprised if the purest form of cricket, Test cricket, becomes a part of the history. When players were able to stand the Test of cricket, people wonder whether Test cricket would be able to stand the test of time with such advancements and money flow in the game.

A batsmen who can hit the best of straight drives ever seen cannot find a place in the wham-bham, thank you mam cricket. A square cut hit in IPL will not be compared to David Boon's style. A half pull shot executed on one leg by a left hander is not admired.

The lazy elegance at which players hit their off drives and square leg strokes will be ridiculed because they lack the brute force. Commentators will be pressed to talk on how innovative a batsmen is for his switch shots rather than discussing the legality of it.

Being a cricket fan, who applauds a single over defended by Courtney Walsh to save the Test match for his team with more passion than six sixes being hit in an over.

The IPL has also seen a lot of cheeky shots, such as the scoop shot and reverse sweep, off fast bowlers. Their success rate is directly proportional to the number of hours batsmen spend practising them in the nets.

Supporting this Gilchrist says,"I can tell you all guys spend great time practising these strokes before they attempt it in matches. And not only on those shots, at the same time they work hard on their fundamentals as well because that's where it all comes from."

But Gilchrist also suggests that T20 cricket is a bit like baseball, with the batsmen given a licence to swing the bat freely. "It's funny but some of the biggest hits have all been delivered with the same stroke, with the bat in a baseball-like position," he says.

Then again, there is a strong Indian connection to big-hitting. With Indian bat manufacturers giving the unique combination of more wood on the meat of the bat and balancing it to shave off the extra weight, hitting sixes was never easier.

And although it is power-hitting, it's also a mind game between the batsman and the bowler.
Hayden stresses the need to read a bowler's mind. "There are quite a few different styles of bowling that teams have adopted in the IPL," he says. "Some teams have decided to take the short of length area and others have fallen back on the yorkers. So when you are pre-meditating the shot, it's important to know what to expect from the other side."

Because money in IPL making everyone to play like a base ball player, hit as much as you can no style matters here. This Ipl business is making profit because of this type of shots. You must be wondering how?? Yes, I am saying the right thing. When one team has to score more than 2 runs per ball (12 runs per over) what the batsmen do, they just play shot like they want. They do not play regular shots sometime. Now Ipl is going to be a batsmen game rather than a all team game (bowlers get less credit as well fielder ).

Source:

http://bleacherreport.com/articles/123636-the-reason-why-ipl-is-hurting-me

For more:

http://en.wikipedia.org/wiki/Comparison_between_cricket_and_baseball

Vodafone Zoozoo vs.Fake IPL Player

IPL is going to finish very soon. One week More to go. Is IPL business Going to stop here for this year ?? Will advertisers / IPL sponsors gain what they wanted to gain in this IPL?? A lot questions are going on in my mind. And a big question whether this fake IPL player is going to revel his identity ?

I will get answer for these questions only after finishing of IPL. But some trends I want to share today. I am going to share about the internet users, what are they searching more in this IPL ?? As this post name says we will compare fake ipl player and vodafone zoozoo . Means what the internet users were searching previously and now in this IPL.

There is some examples are given just click on them and see the comparison:

1. Google
2. Google
3. Google
4. Google
5. Google
6. Google

These are some google insight comparisions. Just click and see. U will undertsand automatically. IPL business is helping companies to earn good money from IPL. Money in IPL is making everybody crazy.

Whome to balme; Cricket or Alcohol !!

According to news
" In a bizarre incident, a father stabbed his 24-year-old son to death on Sunday night after the latter refused to switch off the television and insisted on watching an Indian Premium League (IPL) match.

The victim Sandesh Kamble, pursuing computer repairing course, had returned home at around 10.30 pm on Sunday. “As Sandesh was tired after a whole day’s work he decided to relax himself by watching an IPL match,” a senior police officer said.

While he was watching the television, his father Meghnath Kamble asked him to switch it off. However, Sandesh refused to do so. His refusal led to an argument between the duo. Meghnath shouted at Sandesh and also warned him.

“Furious with his son, Meghnath went to the kitchen and returned with a knife and stabbed it on the right side of Sandesh’s chest injuring him seriously,” the officer said.

“Sandesh was rushed to a private hospital where he was pronounced dead before admission,” he said. The police have arrested Meghnath and are probing if he was under the influence alcohol when the incident occurred. “We are awaiting medical reports to ascertain if he was drunk,” the officer police said."

In this case whom should we blame IPL or Alcohol or or IPL alcohol both or anything else.

What is ur view ??

Who may be the winner of IPL but here the father and son both are loser. One lost his life and another lost his son (and a lot more also).

Think in this way if u r the judge for this particular case whom will u blame from inside (But publicly u can say that bcz evidence says father is a killer what may the reason)?

Every time I discuss about IPL business but this case made me to write something different.

IPL is affecting south Indian film industry

If cricket is a religion in India, then the film industry in the southern part of the country has good reason to worry. The on-going IPL season has dented box office collections across south India, especially Andhra Pradesh and Tamil Nadu, two states that were already reeling due to a lack of good films this year.

Unlike the T20 World Cup or the ICC World Cup, which happens once in four years, IPL is an annual event. The fact that it is scheduled during the summer, normally the period when the film industry’s expects to rake in the most moolah, is adding insult to injury.

“There is a visible drop in box office collections, especially for the late night shows, where the drop is anywhere between 30 – 40 per cent due to the on-going IPL. On days, when the Chennai Super Kings play, the impact is more and if their match is scheduled at 4 pm, it impacts even the matinee and the evening show,” says KS Mahalingam, head of distribution, at Chennai’s AGS Entertainment.

The story is the same in the Coimbatore, Tirupur, Erode and Pollachi regions. “Yes, there is a 30 to 40 per cent drop in collections due to IPL. But, that is happening only in the city centres. IPL has not impacted movie collections in the rural segments,” says Tirupur Subramanian, a veteran distributor for the Coimbatore territory. “Even here, Ayan continues to do well, which means people will continue to come to theatres to watch a good film, irrespective of other developments,” he added.

At least two reasonably big budget Tamil films —Sarvam and Thoranai have been postponed as the producers were in no mood to take a risk against cricket mania. While Sarvam, earlier scheduled for an April release, was initially postponed to May 15, it’s release has been pushed even further. Thoranai is expected to hit the theatres either on May 22 or May 29.

“The IPL has definitely affected the collections to a great extent and small films, released during the period, are getting washed out. And there is an impact on big films like Ayan in Chennai as well,” says L Suresh of Anandha Pictures, a veteran distributor for the NSC territory.

In the case of the Telugu film industry, no big film was planned to be released during the period and hence there has been no postponement.

However, the IPL phenomenon has not impacted the collections at Prasadz, the multiplex owned by the Prasad Laboratories in Hyderabad.

“It is not IPL but the on-going tussle between the Bollywood producers and multiplex chains that is actually affecting us,” says T Srikanth, general manager, operations at Prasadz.

According to him, about 50 per cent of the audience visiting Prasadz are Hindi-movie goers. With no new Hindi film available for release, collections are dismal.

“We have released a few small regional films and they are doing reasonably well. This shows that IPL has not impacted the movie going public’s apetite in this city,” says Srikanth. There is always a segment of people, who go to watch films, irrespective of other events. For them, it does not matter whether it is the IPL or the World Cup, he added.

Really this IPL business is affecting another big business industry of India. What will happen If a movie of SRK will release at this time, WIll it work?? Or people will prefer to watch IPL. Think in otherway Aamir Khan (he is not in IPL) release a big movie at this time , Aamir Khan Fan will watch IPL or that movie ?? From this type of questioner we can get good analysis of IPL vs Bolywood (movie industry). It is a good research topics indeed.

Source: http://www.mydigitalfc.com/leisure-writing

IPL : the business/game

IPL business /game, is all about promotion and marketing. So After Hrs asked two young advertisers Bobby Pawar, national creative director of Mudra and Manish Bhatt, national creative director of Mudra executive creative director of Contract to review the TV ads of all the eight IPL teams and this is what they had to say about the teams' promotional efforts...
and Bobby Pawar,

According to Bobby Pawar:

Lacks idea - Mumbai Indians
This ad is devoid of an idea. And that is the nicest thing you can say about it! I am a fan and it did nothing for me. 'Chalo duniya hila denge?' Pehle mujhe toh hilao bhai!

Meaningless slogan - Deccan Chargers
The slogan of the ad is 'Go Chargers'. Considering that the venue shifted and the team had to 'go' to South Africa, this is borderline genius.

Bad music - Chennai Super Kings
I thought this is the video of a song by a boy band called Chennai Super Kings. But wait a minute, maybe that is what they are going for. Can you smell a music career? Err, maybe not!

All about Shilpa Shetty -Rajasthan Royals
A question: Is this a commercial for Shilpa Shetty or the Royals? Just checking.

Not bad - Kings XI Punjab
Something that resembles an idea, the execution though is run out. While the song is quite good actually.

According to Manish Bhatt:

Not so bad - Kolkatta Knight Riders
Compared to all other ads, this one is a decent attempt. The ad has a great opening sequence and the music is fresh. Generally Shah Rukh Khan looks superficial in ads, but here he looks involved. (Money at stake). Not having an overdose of cricket visually is a good idea.

Needs a new tag line - Delhi Daredevils
The tag line 'Khelo front foot pe' is defensive. Using cricket lingo (front foot pe) in cricket communication is lazy.

Complete misfit - Bangalore Royal Challengers
Remaking the title song of the Bollywood movie Shaan for Vijay Mallya's team is a complete misfit. Expecting Katrina Kaif and Rahul Dravid to bring energy in the video is being too ambitious.

Still in the ipl marketing, teams are doing good. They are making an impact. People are registering in the sites to get videos and songs. Some team sites are providing video in free also (Analysis later on).

source: http://www.dnaindia.com/

Some Interesting news about IPL

1.
" Modi's new way of churning money from IPL !!! " is suspended for a while.

Indian Premier League (IPL) organisers have suspended the controversial mobile phone-based contest following concerns raised by the country's sports minister last week that it amounted to gambling.

The IPL, promoted by the Board of Control for Cricket in India (BCCI) and featuring some of the top players in world cricket, had introduced a SMS contest (named as 6up iplayup ) aimed at keeping interest in India alive.

The league, which was a huge commercial success in its inaugural edition in India last year, is being played in South Africa this year as the tournament clashes with India's general elections.

"There was no formal complaint. Such SMS contests are being played world over," IPL governing council member Rajeev Shukla told Reuters on Tuesday.

"But it has been closed for now," he added. He did not say for how long.

Former Indian cricketers had raised serious misgivings about the contest, in which participants have to predict the sequence of runs that will be scored in the next over, saying that it amounted to gambling, which is illegal in India.

India's Sports Minister Manohar Singh Gill expressed concern that it could also give rise to a fresh bout of corruption in the game.

So this new IPL business idea is stopped for this moment.

Source: http://in.news.yahoo.com

2.

" Baseball helmets for umpire "

Increasingly ferocious hits in the fast-paced Twenty20 game is forcing umpires to consider using baseball helmets for protection.

"I guess it's only a matter of time before you see us using those," Australian umpire Daryl Harper told the Times of India newspaper on Tuesday.

"The bats are getting heavier, the shots are hit with more ferocity... I can bet umpires have to be very careful," he said, suggesting a baseball helmet with a full face cover would act as a good form of protection.

Cricket's newest format is gaining popularity because of the frequency of big hits and Harper said this was putting umpires at greater risk due to their proximity to the batsman.

"I was talking about this to some of the other umpires and they were also of the same opinion," said Harper, currently officiating in the Indian Premier League competition in South Africa.

"Given the pace with which some of the players hit those shots, it's becoming really dangerous for us.

"In one of the games, Sanath's (Jayasuriya) shot hit me so hard that I was feeling breathless for a while.

"And (Matthew) Hayden's hits have brushed my ears a few times as well."

So the IPL popularity is going to give a baseball helmet to the umpires.

Source: http://cricket.rediff.com

3.
" Tactical Timeout in IPL is going to change from next year onwards" :Modi

The Indian Premier League (IPL) commissioner Lalit Modi said the duration of the controversial tactical time-out can be reduced during the semi-final and the final of the second edition of the Twenty20 league.

The tactical time-out of seven and a half minutes is introduced after the first ten overs of an IPL match. Modi said during the semi-final and the final the tactical time-out can be divided into two breaks of two and a half minutes each.

"It's not frozen yet but we are looking at two aspects. There will be two two-and-a-half-minute breaks per innings, so the break in all during an innings will be of five minutes," Modi told a television channel.

"The first two-and-a-half-minute break will be just after the powerplay and the second to be taken by the fielding side at any time.

The innovation has come in for severe criticism from captains, who complained that it was breaking the momentum of the match.

"There is a strategy break in every sport. But seven and a half minutes may be is a bit longer, so we are seeing how we can reduce it down to five minutes," Modi said.

4.

" It's decision time folks "

Fake ipl player is doing a voting system. He writes in his blog that

"One last thing. I had mentioned about my decision to reveal my identity at the end of IPL. However, many of you wrote back saying that you'd rather this remain a mystery. Several of you also asked me not to chicken out and stick to my word. Now, while I created FIP, your participation by way of comments, love, appreciation, feedback, criticism, jokes, conversations, brickbats, abuses etc have made FIP what it is today. FIP belongs to all of you as much as it belongs to me. And whether FIP's identity should be disclosed or not, or how it should be taken forward, is as much your decision as mine. So, I'd like to throw the question open to all of you. I am putting up a poll on the right side. Pls take a few seconds to make your decision. One small request, please honour the democratic spirit of this blog and click only once.

Not sure if I'd get a chance to post before the match, but will try for sure. If not, see you later."

He is doing a voting system where he had given option like this

	Yes, stick to your word man
	Yes, I'd like to see your ass kicked
	No, let it remain a mystery
	No, I fear for your safety
	No, I want this to continue
	Who cares a f**k?

And voting shows a result

	Yes, stick to your word man 64%
	Yes, I'd like to see your ass kicked 03%
	No, let it remain a mystery 12%
	No, I fear for your safety 05%
	No, I want this to continue 06%
	Who cares a f**k? 07%

What is he doing?? More traffic?? Yes he wants more traffic and more popularity. Because " Votes so far: 48269 Days left to vote: 4" . What a Intelligent person he is.

It is another way of doing marketing in IPL marketing startegy. I think A case study should be done on the basis of fake Ipl player.

Is IPL a 'serial killer' this year?

According to me this year IPL does not have same craze as last year. People are not so much interested watching IPL this year. It is given by the TRP rate that it is having less trp. Sometimes it is increasing still it has not achieved the TRP as previous year. Yes, No of viewers has increased but not the TRP. So do u think it is a "serial killer" this time like last time?

Yes I think so still. May be TRP has not reached the same as last year. it is because of election people are watching news channel mostly than other channel. And when two best team fights in the field everybody watch that match more interestingly than other. Yes this time high scoring matches are not coming up regularly but entertainment is still there. People are watching those thing.

Sometimes I feel that team lose matches to increase the TRP of the next match. That might not be true.

After some days Election results are coming. That time TRP of news channel will be very high but after that!!! Yes, we have to see whether set max's TRP increases due to IPL or not. If TRP of IPL increases then I will say the craze is still alive. People are not thinking IPL as IPL business , but As cricket as source of entertainment.

KKR is at the TOP !!!

Surprise !!!!

Yes,KKR is at the top. Not because of cricket but because of brand value.

Shahrukh Khan’s Kolkata Knight Riders may be struggling at the bottom in the second season of Indian Premier League, but in terms of brand value it is the richest team of the twenty-twenty cricket tournament, whose collective valuation has been now pegged at $2.01 billion.

At the same time, Rajasthan Royals, partly owned by another Bollywood star Shilpa Shetty, has emerged as the best team in terms of return on investment, although it is ranked third in terms of brand value.

The valuation exercise of the entire IPL franchise, along with the individual teams, have been conducted by UK-based international brand valuation consultancy Brand Finance Plc.

“The entire enterprise is valued at $2.01 billion,” Brand Finance said, adding, its methodology took into account various revenue lines such as broadcasting, IPL sponsorship, team sponsorship, merchandising and gate receipts as well as the effect of performance, the catchment population of the city, the capacity of the stadium and the presence of iconic players.

Among the eight teams, KKR has been ranked as the most valued with a brand value of $42.1 million, followed by Mumbai Indians ($41.6 million), Rajasthan Royals ($39.5 million), Chennai Super Kings ($39.4 million), Delhi Daredevils ($39.2 million), Royal Challengers Bangalore ($37.4 million), Kings X1 Punjab ($36.3 million) and Hyderabad Deccan Chargers ($34.8 million).

In the ongoing tournament, KKR is, however, ranked at the bottom with just one win out of the nine matches played so far, while Delhi Daredevils is leading the tally.

In terms of franchise fees, Mumbai Indians is the most expensive team ($111.9 million), followed by Vijay Mallya- owned Royal Challengers ($111.6 million), Deccan Chargers ($107 million), Chennai Super Kings ($91 million), Delhi Daredevils ($84 million), Kings X1 ($76 million), KKR ($75.1 million) and Rajasthan Royals ($67 million).

“Despite propping up the bottom of this year’s edition of the IPL taking place in South Africa, the Kolkata Knight Riders are the most valuable franchise brand at $42.1 million. Celebrity co-owner Shah Rukh Khan’s hard-selling of the KKR brand has counteracted the team’s poor on-field performance,” Brand Finance said.

At the same time, Rajasthan Royal’s brand value of $39.5 million at 59% of its franchise fee of $67 million, makes the reigning champions IPL’s most profitable investment.

“When determining our brand ratings we have paid particular attention the ability of the franchises to generate advertising revenue, as well as the potential size of their support base. Rajasthan and Kolkata scored highly in these respective measures,” Brand Finance’s sports analyst Alexander Bird said.

“The success of each franchise will ultimately depend on its ability to attract and retain supporters who come to watch the team, and not just the players,” Bird added.

The IPL brand alone has a value of over $311 million and has generated huge economic value for its owner, the Board of Control for Cricket in India, and the eight team franchisees, Brand Finance said in its report.

“The ultimate proof of the success of the IPL Branded System will come when the franchisees decide to list their teams. This is a real possibility in the next 2-3 years,” Brand Finance India managing director Unni Krishnan said.

In terms of sponsors Mumbai Indians can boast of having the maximum number as many as 11 of them -- Master Card, Idea, Royal Stag, Pepsi, Adidas, Zandu Balm, Gitanjali Jewellers, Red FM, Orbit, Luminous and Kingfisher.

While Shah Rukh Khan’s Kolkata Knight Riders has 10 sponsors - Nokia, Star Plus, Sprite, Reebok, TagHeuer, Belmonte, Gitanjali, Wrigley’s Orbit, BILT and Planet M.

Meanwhile, Rajasthan Royals, though has the support of bollywood star Shilpa Shetty and is owned by Emerging India has only three sponsors -- Kingfisher, Boost and Puma.

Preity Zinta’s team Kings XI Punjab has sponsors like - Emirates, Gulf Oil, netlinkblue, Dabur, Apeejay Group, Wrigleys and Reebok.

This shows in IPL business cricket does not matter. Only thing matter is money, Money in IPL. How one team is earning or losing money decide brand and profit for the team not winning the match.

Why are Only some Bolywood celebrities in IPL ??

We are watching so many bollywood celebrity in IPL. Some are co-owner and some are doing cheers for team. Still very few are here.Why not others here? Every discuss: Why are bollywood stars supporting IPL abroad ? No body discuss why other actors are not here (in IPL).

So let's discuss I might be wrong. But see.

We know about the secret intrest of preity in IPL. And every body knows (I think) that SRK is here for brand and money not bcz he loves cricket. Similarly Shilpa shetty this time supporting Rajstan ROyal (where was she last year?). Because she wants more name and fame.

And other stars either participating or commentating e.g. Arbaaz Khan doing it for Times Now.However, sources said," Salman agreed to cheer for Preity's team to settle spat with Shah Rukh Khan, who is owner of Kolkata Knight Riders.Last year Akshay Kumar had cheered for the Delhi Daredevils however he hadn't done it for free. Akshay was paid a bomb for the cheerleading.However Salman is doing it for free because Preity has asked him a favour."

Hrithik done a video for Mumbai Last year. It was in news that Aamir was supporting MI last year. And This year Preity had approached BigB to support her team in SA.

But my question is why others are not IPL. These are few names. Are they failing to understand the IPL Business or They are thinking Money in IPL is just wasting of time and money both. Or they do not have interest in cricket.

They are few actors and actress who are not here in IPL are:
John
Abhisek Bachan
Aisharaya Rai Bachan
Rani

With that one can see there is no director or producers are here. They are doing movie on cricket but they are not trying to own a cricket team. Why? Because it is not their field !!! or it is not their core competency. Why these rich people are not having a cricket team?? They might compensate flop movies loss from ipl.(just joking)

I am waiting for ur answers.

PVI (Paisa Vashul Index) of players till now.....

After successfully done by rediff last year, this time also they came up of with same PVI. This PVI (paisa vasool index) uses a model developed by M J Manohar Rao and Rajeeva L Karandikar. According to them Players taking so much money but are they giving that much return ?? Are they giving the money in IPL.

According to them:

A reasonable pricing rule could be: any player with a paisa vasool index (PVI) of over 2000 is overpriced, unless it is a Sachin Tendulkar or a Mahendra Singh Dhoni or a Virender Sehwag (who could be allowed a PVI of up to 3000 as Non cricketing triats value million dollar); any established player with a PVI below 500 is under priced, and the fairest price tag would be to pay an established player an amount that delivers a PVI between 1000 and 1500.

Some players however cost much more to deliver the same sort of performance. Compare, for instance Jacques Kallis vs Abhishek Nayar . Both have an almost identical most valuable player index (MVPI) -- 197 vs 199 -- but Kallis costs nine times more!

Player	Team	Runs	Strike Rate	W	Eco	M	MVPI	Money ($)	PVI
Suresh Raina	CSK	264	147.5	4	5.5	7	405	650000	895
M Hayden	CSK	289	161.5	0	--	7	370	375000	564
Yusuf Pathan	RR	181	161.6	4	6.6	7	307	475000	863
AB de Villiers	DD	228	139.0	0	--	7	306	300000	491
Brad Hodge	KKR	240	112.1	6	7.8	8	302	100000	208
Adam Gilchrist	DC	210	154.4	0	--	7	294	700000	1193
Irfan Pathan	KXI	134	122.9	10	7.6	8	283	925000	1869
Yuvraj Singh	KXI	208	130.8	3	7.5	8	274	1063750	2216
RP Singh	DC	8	57.1	13	6.7	7	234	875000	1874
Lasith Malinga	MI	0	--	11	4.8	6	226	350000	751
Sachin Tendulkar	MI	209	124.4	0	7.8	6	223	1121250	2448
Anil Kumble	BRC	8	66.7	10	5.8	8	208	500000	1375
Tillakaratne Dilshan	DD	184	131.4	0	8.4	7	205	250000	611
Abhishek Nayar	MI	102	143.7	4	5.9	6	199	100000	244
Jacques Kallis	BRC	220	118.3	1	9.8	7	197	900000	2552
Chris Gayle	KKR	171	119.6	1	7.6	7	196	800000	2280
Pragyan Ojha	DC	1	20.0	10	5.8	7	195	30000	77
Jean-Paul Duminy	MI	186	111.4	1	7.7	6	193	950000	2388
MS Dhoni	CSK	165	125.0	0	--	7	193	1500000	4341
MN van Wyk	KKR	167	128.5	0	--	4	192	50000	149
Dinesh Karthik	DD	127	139.6	0	--	7	190	525000	1383
Rohit Sharma	DC	149	118.3	1	7.3	7	189	750000	1989
Dwayne Smith	DC	151	175.6	0	10.3	6	189	100000	258
Shane Warne	RR	63	87.5	9	7.8	7	187	450000	1341
Sanath Jayasuriya	MI	137	122.3	4	9.2	6	184	975000	2581
Dwayne Bravo	MI	94	108.0	7	8.7	4	183	150000	327
Yusuf Abdulla	KXI	0	--	14	8.6	8	182	50000	157
Praveen Kumar	BRC	44	133.3	8	7.1	7	182	300000	920
Ravindra Jadeja	RR	168	108.4	1	6.5	7	181	30000	92
Rahul Dravid	BRC	144	135.8	0	--	5	179	1035000	3065

The best picks from this list would be players with a more modest price tag (US $100,000 to $400,000) who have delivered outstanding performances: Matthew Hayden , AB de Villiers, Brad Hodge, Lasith Malinga, Tillakaratne Dilshan, Abhishek Nayar, Pragyan Ojha, van Wyk, Dwayne Smith, Dwayne Bravo, Yusuf Abdulla and Ravindra Jadeja. [Some player prices cannot be confirmed]

All these players put together would cost approximately two million dollars -- much less than what Kevin Pietersen or Andrew Flintoff is earning!

The IPL pricing so far has been extremely irrational, and one expects franchise owners to correct this in subsequent years.

The table below shows how the 30 most expensive players are performing -- or have performed before leaving.

Player	Team	Runs	Strike Rate	W	Eco	M	MVPI	Money ($)	PVI
K Pietersen	BRC	93	109.4	4	6.5	6	160	1550000	4145
A Flintoff	CSK	62	117.0	2	9.5	3	81	1550000	4088
MS Dhoni	CSK	165	125.0	0	--	7	193	1500000	4341
Sachin Tendulkar	MI	209	124.4	0	7.8	6	223	1121250	2448
Sourav Ganguly	KKR	104	106.1	2	8.1	8	113	1092500	6104
Yuvraj Singh	KXI	208	130.8	3	7.5	8	274	1063750	2216
Rahul Dravid	BRC	144	135.8	0	--	5	179	1035000	3065
Sanath Jayasuriya	MI	137	122.3	4	9.2	6	184	975000	2581
Jean-Paul Duminy	MI	186	111.4	1	7.7	6	193	950000	2388
Ishant Sharma	KKR	16	123.1	9	6.8	8	176	950000	3388
Irfan Pathan	KXI	134	122.9	10	7.6	8	283	925000	1869
Jacques Kallis	BRC	220	118.3	1	9.8	7	197	900000	2552
RP Singh	DC	8	57.1	13	6.7	7	234	875000	1874
Harbhajan Singh	MI	54	180.0	3	6.2	6	144	850000	2867
Virender Sehwag	DD	87	167.3	0	--	5	117	833750	3374
Chris Gayle	KKR	171	119.6	1	7.6	7	196	800000	2280
Robin Uthappa	BRC	123	109.8	0	--	7	141	800000	3172
Rohit Sharma	DC	149	118.3	1	7.3	7	189	750000	1989
Gautam Gambhir	DD	140	112.0	0	--	7	132	725000	2751
Adam Gilchrist	DC	210	154.4	0	--	7	294	700000	1193
K Sangakkara	KXI	193	102.7	0	--	8	167	700000	2395
B McCullum	KKR	85	83.3	0	--	7	85	700000	5059
Jacob Oram	CSK	54	112.5	3	8.3	5	99	675000	3604
Manoj Tiwary	DD	9	69.2	0	11.0	2	13	675000	21883
Suresh Raina	CSK	264	147.5	4	5.5	7	405	650000	895
Albie Morkel	CSK	45	132.4	7	8.0	6	148	650000	2392
Tyron Henderson	RR	11	73.3	1	7.5	1	18	650000	16791
Daniel Vettori	DD	29	103.6	7	8.4	5	145	625000	2039
M Muralitharan	CSK	3	60.0	7	5.5	6	166	600000	1965
Herschelle Gibbs	DC	148	120.3	0	--	7	178	575000	1617

Are the franchise owners doing the right thing by giving so much price to players?? Is it making any impact on IPL business?? Or is it a strategy adopted for IPL marketing?? So that by listening about such high price people will watch more. Or they are trying to capture the audience from outside India by giving such huge amount to foreign players. Next year Ipl is planning to launch 4 more teams, Will those franchise owner do same thing as these franchisee owners are doing?? Is IPL giving chance to new talent (a IPL controversy ) or just earning money?? Is it good for IPL brand??

Source: rediff.com

Other related sites: http://t20iplcricket2009.blogspot.com/