All About ZOOZOO

The Indian Premier League's Season 2 will be forever remembered as the year of the ZooZoos.

Sure, we'll remember the remarkable turnaround of Adam Gilchrist and the Deccan Chargers. We'll remember our gracious hosts in South Africa. And most certainly we'll remember the 'Fake IPL Player', whose blog humorously plagued Shah Rukh Khan's Kolkata Knight Riders throughout the season.

But, more than anything else, we'll remember the ZooZoo, a ridiculously cute marketing campaign dreamed up by Ogilvy and Mathers India (O&M) and brought to life by ad-filmmaker Prakash Varma of Nirvana Films.

Yes, the iconic image of the league's sophomore season will be far removed from the pitch. ZooZoos are strange all-white alien-esque humanoids who run around on our television screens, chirping in their incomprehensible language and breaking into belly laughs at the drop of a hat. They're silly. They're funny. They're adorable.

Most importantly, they're a massive success and a viral marketing miracle.


How does an ad campaign become bigger than the game itself?

On the Internet, ZooZoos have developed a near cult status. On Facebook alone ZooZoo fans total about 3 lakhs, when one adds up all the members of the different ZooZoo fan pages and groups.

That's more people than signed up on Facebook for anti-terrorism initiatives in the highly-charged post-26/11 environment.

That's more people than signed up for the much ballyhooed 'Pink Chaddi' campaign, in response to the Mangalore pub attack.

And it's astronomically more people than signed up to support various candidates in the recent Lok Sabha polls, despite the politicians' best efforts to make a splash online.

Streaming videos, pictures, stories, interviews -- anything and everything having to do with ZooZoos -- have generated significant 'net traffic. And now there's word of merchandising plans: cups, keychains, figurines, etc.

Clearly, we won't just remember ZooZoos. We'll study them. We'll dissect them. One day, young B-school students will doubtless invoke the ZooZoo when asked to answer the question:

How does an advertisement become bigger than the game itself?
One story/service explained per day, 30 days in total


So we know that the genius behind the ZooZoo is O&M India. The lucky client? Vodafone.

Yes, Vodafone, the same company who scored big with last year's most memorable IPL advertisement -- an adorable lil pug that jumped through puddles and chased after school-bound children.

This time around, Vodafone wanted to specifically focus on its many different product services, like voice SMSing, group texting and call diverting. So with the ZooZoo campaign, O&M executive creative director Ravij Rao and his team of 25 worked to create a special alternate world where product stories and services could be told through the charming, lovable medium of the ZooZoo.

One story/service explained per day, 30 days in total. O&M did this to draw viewers into the ZooZoo world, so that they looked forward to and anticipated each new instalment.

Real people on real sets in real costumes


The idea didn't come to Rao's team immediately. For months they toyed with different concepts for months, until they homed in on the ZooZoo character as the deadline approached. Everyone packed up and flew to South Africa, where filming was done with the help of a local crew.

As for the look, O&M focused on two designs. One was a fat Mr Potatohead-style humanoid, while the other was a slimmed version with a giant head and scrawny limbs. The latter won out.

And the name ZooZoo, what significance does it hold? None. It just sounds cool. According to Rao, it goes with the character.

Though most people initially assumed the ZooZoos were merely a cartoonist's rendering, we've since learned that ZooZoos are in fact real people on real sets in real costumes.

The mistake is an easy one to make, as the ZooZoos and their world have a very surreal quality, as if from another planet. According to Rao, it was designed to look that way.
Thirty different ads for only Rs 30 million


It turns out that animation was never really an option, as animation-work of that nature would have been from 10-15 times more expensive than a real shoot.

So, on only Rs 30 million (Rs 3 crore), O&M was able to finish 30 different ads. Each spot is roughly 20-30 seconds long.

In order to create the otherworldly animated effect, only women of slight build -- and occasionally children -- were cast as ZooZoos, to enhance the contrast between their big heads and bellies and their tiny limbs. The women came from Mumbai dancing troupes and ballet groups, which explains the ZooZoos' fluidity and grace, despite their goofiness.

The sets were done in neutral greys, to draw maximum attention to the ZooZoos. Varma then shot the spots in a high-speed format, which gave the impression of animation. Rao and Varma have said that the most difficult aspect was the artwork necessary to bring ZooZoos to life.

With the actors' real faces hidden by the hard foam headpieces, how would ZooZoos show emotion?

They decided to keep it simple, by pasting on exaggerated impressions to fit the ZooZoos emotional disposition. One minute the ZooZoos is super-happy with an ear-to-ear grin. The minute the ZooZoo is frightened, its mouth pursed in tight 'O'.
The web's most watched viral video


Are we overstating the case of the ZooZoo? Will viewers really remember Vodaphone's smorgasbord of different products and services? Or will they just remember the high jinks of these strange little fat-bellied egg-heads?

Perhaps it doesn't matter whether the specific services are remembered one way or another. Vodafone recognises a winner when they have one, and they've unleashed a full-on ZooZoo campaign.

There are ZooZoo-themed computer wallpapers, emoticons, e-cards, ring-tones, videos, a Twitter stream, etc. -- all of this and more stemming from the original Rs 30 million advertisement campaign.

The ZooZoo dominates dinner table discussion, water cooler conversations and social networking web sites. The videos have been viewed over 3 million times in the past three weeks alone.

Visible Measures, a site that specialises in measuring the consumption and distribution of online video, says that the ZooZoo spots have been the web's most watched viral video two weeks running.

This is exemplary viral marketing in action.

ZooZoos, everyone loves them!


The ZooZoo campaign represents Vodafone's second impressive knock at the IPL. Last's season's irresistibly-cute-tiny-dog-chases-things campaign made the pug India's temporary canine of choice.

But although no animals were harmed in filming, the spots still drew the ire of People for the Ethical Treatment of Animals, better known as PETA.

PETA claimed that the campaign helped spark a 'pug craze' in India that saw many first-time and possibly irresponsible dog owners splurge on a new pug puppy, only to give up on the commitment after a few months. They pointed to the increased presence of pugs in dog shelters as evidence.

Vodafone, by using bodysuit-clad humans in the ZooZoo spots, has pleased PETA. So much so, in fact, that the ZooZoo campaign was awarded by the animal rights group earlier this month.

ZooZoos, everyone loves them!

It was a bigger hit than IPL Business.

Is it possible ??

Some what confusing !!! What u say?? Indian part time bowler Yuvraj Singh took hat-trick for the 2nd time in this IPL. This ipl shows that regular bowlers are unable to take wicket where as part time bowlers are. This means it is destroying the cricket. And people can see how batsmen are performing. They are not trying to stay in the pitch for long time. They just coming and hitting sixes and going out.

Not only player but also money in IPL is making cricket boring. Yes some matches are interesting but you can see batsmen are unable to achieve 6 runs from 6 balls and sometimes they are able to achieve 26 runs in 6 balls. What is happening??

Is it the way players should play or perform? A blowers having a good economy rate in 3 overs (5 runs in 3overs) finishes his spell with 4-0-33-0. How? and Why?
Where as in one day this type of figure nobody sees. IPL business not cricket is destroying this sports (cricket).

IPL on the verge of destroying the game of Cricket

What u say?

IPL is an extension of Indian diplomacy in South Africa

The Twenty20 Indian Premier League (IPL) has proved to be a noticeable extension of Indian diplomacy in South Africa, Rajiv Kumar Bhatia, Indian high commissioner, said at SA.

“It does complement our efforts and we are happy that IPL in south africa has left a positive imprint so far,” he said.

Bhatia told IANS: “IPL has contributed significantly to better people-to-people relations.”

Citing the fact of people of Indian origin in this country thronging the grounds where matches are taking place, especially in the city of Durban, he remarked: “They see in the IPL a revival of their mela, which all Indians love to go to.”

He added: “They are also happy to see the contemporary face of India - very confident, vibrant, on-the-go.”

Regarding criticism in a section of the South African press about the IPL organisers throwing their money around, the high commissioner, while not dismissing such views, referred to reactions of the South African government and Cricket South Africa, the national governing body for the game.

He illustrated that the interim president and now deputy president, Kgalema Motlanthe, said “the IPL was injecting a significant amount of investment in South Africa”.

As for CSA, he claimed: “They are extremely joyous, happy and grateful that this opportunity came their way; and of course, we appreciate the ready co-operation they extended to us.”

This might have happened here at India but it is happening there. U might be knowing that SA general elections also started the same time as IPL. But government gave this reason here to shift the IPL. What a shame ??

Some more intresting news: http://connect.in.com/profile/IPL/1817

Vodafone Zoozoo vs.Fake IPL Player

IPL is going to finish very soon. One week More to go. Is IPL business Going to stop here for this year ?? Will advertisers / IPL sponsors gain what they wanted to gain in this IPL?? A lot questions are going on in my mind. And a big question whether this fake IPL player is going to revel his identity ?

I will get answer for these questions only after finishing of IPL. But some trends I want to share today. I am going to share about the internet users, what are they searching more in this IPL ?? As this post name says we will compare fake ipl player and vodafone zoozoo . Means what the internet users were searching previously and now in this IPL.

There is some examples are given just click on them and see the comparison:

1. Google
2. Google
3. Google
4. Google
5. Google
6. Google

These are some google insight comparisions. Just click and see. U will undertsand automatically. IPL business is helping companies to earn good money from IPL. Money in IPL is making everybody crazy.

Whome to balme; Cricket or Alcohol !!

According to news
" In a bizarre incident, a father stabbed his 24-year-old son to death on Sunday night after the latter refused to switch off the television and insisted on watching an Indian Premium League (IPL) match.

The victim Sandesh Kamble, pursuing computer repairing course, had returned home at around 10.30 pm on Sunday. “As Sandesh was tired after a whole day’s work he decided to relax himself by watching an IPL match,” a senior police officer said.

While he was watching the television, his father Meghnath Kamble asked him to switch it off. However, Sandesh refused to do so. His refusal led to an argument between the duo. Meghnath shouted at Sandesh and also warned him.

“Furious with his son, Meghnath went to the kitchen and returned with a knife and stabbed it on the right side of Sandesh’s chest injuring him seriously,” the officer said.

“Sandesh was rushed to a private hospital where he was pronounced dead before admission,” he said. The police have arrested Meghnath and are probing if he was under the influence alcohol when the incident occurred. “We are awaiting medical reports to ascertain if he was drunk,” the officer police said."

In this case whom should we blame IPL or Alcohol or or IPL alcohol both or anything else.

What is ur view ??

Who may be the winner of IPL but here the father and son both are loser. One lost his life and another lost his son (and a lot more also).

Think in this way if u r the judge for this particular case whom will u blame from inside (But publicly u can say that bcz evidence says father is a killer what may the reason)?

Every time I discuss about IPL business but this case made me to write something different.

IPL is affecting south Indian film industry

If cricket is a religion in India, then the film industry in the southern part of the country has good reason to worry. The on-going IPL season has dented box office collections across south India, especially Andhra Pradesh and Tamil Nadu, two states that were already reeling due to a lack of good films this year.

Unlike the T20 World Cup or the ICC World Cup, which happens once in four years, IPL is an annual event. The fact that it is scheduled during the summer, normally the period when the film industry’s expects to rake in the most moolah, is adding insult to injury.

“There is a visible drop in box office collections, especially for the late night shows, where the drop is anywhere between 30 – 40 per cent due to the on-going IPL. On days, when the Chennai Super Kings play, the impact is more and if their match is scheduled at 4 pm, it impacts even the matinee and the evening show,” says KS Mahalingam, head of distribution, at Chennai’s AGS Entertainment.

The story is the same in the Coimbatore, Tirupur, Erode and Pollachi regions. “Yes, there is a 30 to 40 per cent drop in collections due to IPL. But, that is happening only in the city centres. IPL has not impacted movie collections in the rural segments,” says Tirupur Subramanian, a veteran distributor for the Coimbatore territory. “Even here, Ayan continues to do well, which means people will continue to come to theatres to watch a good film, irrespective of other developments,” he added.

At least two reasonably big budget Tamil films —Sarvam and Thoranai have been postponed as the producers were in no mood to take a risk against cricket mania. While Sarvam, earlier scheduled for an April release, was initially postponed to May 15, it’s release has been pushed even further. Thoranai is expected to hit the theatres either on May 22 or May 29.

“The IPL has definitely affected the collections to a great extent and small films, released during the period, are getting washed out. And there is an impact on big films like Ayan in Chennai as well,” says L Suresh of Anandha Pictures, a veteran distributor for the NSC territory.

In the case of the Telugu film industry, no big film was planned to be released during the period and hence there has been no postponement.

However, the IPL phenomenon has not impacted the collections at Prasadz, the multiplex owned by the Prasad Laboratories in Hyderabad.

“It is not IPL but the on-going tussle between the Bollywood producers and multiplex chains that is actually affecting us,” says T Srikanth, general manager, operations at Prasadz.

According to him, about 50 per cent of the audience visiting Prasadz are Hindi-movie goers. With no new Hindi film available for release, collections are dismal.

“We have released a few small regional films and they are doing reasonably well. This shows that IPL has not impacted the movie going public’s apetite in this city,” says Srikanth. There is always a segment of people, who go to watch films, irrespective of other events. For them, it does not matter whether it is the IPL or the World Cup, he added.

Really this IPL business is affecting another big business industry of India. What will happen If a movie of SRK will release at this time, WIll it work?? Or people will prefer to watch IPL. Think in otherway Aamir Khan (he is not in IPL) release a big movie at this time , Aamir Khan Fan will watch IPL or that movie ?? From this type of questioner we can get good analysis of IPL vs Bolywood (movie industry). It is a good research topics indeed.

Source: http://www.mydigitalfc.com/leisure-writing

IPL : the business/game

IPL business /game, is all about promotion and marketing. So After Hrs asked two young advertisers Bobby Pawar, national creative director of Mudra and Manish Bhatt, national creative director of Mudra executive creative director of Contract to review the TV ads of all the eight IPL teams and this is what they had to say about the teams' promotional efforts...
and Bobby Pawar,

According to Bobby Pawar:

Lacks idea - Mumbai Indians
This ad is devoid of an idea. And that is the nicest thing you can say about it! I am a fan and it did nothing for me. 'Chalo duniya hila denge?' Pehle mujhe toh hilao bhai!

Meaningless slogan - Deccan Chargers
The slogan of the ad is 'Go Chargers'. Considering that the venue shifted and the team had to 'go' to South Africa, this is borderline genius.

Bad music - Chennai Super Kings
I thought this is the video of a song by a boy band called Chennai Super Kings. But wait a minute, maybe that is what they are going for. Can you smell a music career? Err, maybe not!

All about Shilpa Shetty -Rajasthan Royals
A question: Is this a commercial for Shilpa Shetty or the Royals? Just checking.

Not bad - Kings XI Punjab
Something that resembles an idea, the execution though is run out. While the song is quite good actually.

According to Manish Bhatt:

Not so bad - Kolkatta Knight Riders
Compared to all other ads, this one is a decent attempt. The ad has a great opening sequence and the music is fresh. Generally Shah Rukh Khan looks superficial in ads, but here he looks involved. (Money at stake). Not having an overdose of cricket visually is a good idea.

Needs a new tag line - Delhi Daredevils
The tag line 'Khelo front foot pe' is defensive. Using cricket lingo (front foot pe) in cricket communication is lazy.

Complete misfit - Bangalore Royal Challengers
Remaking the title song of the Bollywood movie Shaan for Vijay Mallya's team is a complete misfit. Expecting Katrina Kaif and Rahul Dravid to bring energy in the video is being too ambitious.

Still in the ipl marketing, teams are doing good. They are making an impact. People are registering in the sites to get videos and songs. Some team sites are providing video in free also (Analysis later on).

source: http://www.dnaindia.com/

Some Interesting news about IPL

1.
" Modi's new way of churning money from IPL !!! " is suspended for a while.

Indian Premier League (IPL) organisers have suspended the controversial mobile phone-based contest following concerns raised by the country's sports minister last week that it amounted to gambling.

The IPL, promoted by the Board of Control for Cricket in India (BCCI) and featuring some of the top players in world cricket, had introduced a SMS contest (named as 6up iplayup ) aimed at keeping interest in India alive.

The league, which was a huge commercial success in its inaugural edition in India last year, is being played in South Africa this year as the tournament clashes with India's general elections.

"There was no formal complaint. Such SMS contests are being played world over," IPL governing council member Rajeev Shukla told Reuters on Tuesday.

"But it has been closed for now," he added. He did not say for how long.

Former Indian cricketers had raised serious misgivings about the contest, in which participants have to predict the sequence of runs that will be scored in the next over, saying that it amounted to gambling, which is illegal in India.

India's Sports Minister Manohar Singh Gill expressed concern that it could also give rise to a fresh bout of corruption in the game.

So this new IPL business idea is stopped for this moment.

Source: http://in.news.yahoo.com

2.

" Baseball helmets for umpire "

Increasingly ferocious hits in the fast-paced Twenty20 game is forcing umpires to consider using baseball helmets for protection.

"I guess it's only a matter of time before you see us using those," Australian umpire Daryl Harper told the Times of India newspaper on Tuesday.

"The bats are getting heavier, the shots are hit with more ferocity... I can bet umpires have to be very careful," he said, suggesting a baseball helmet with a full face cover would act as a good form of protection.

Cricket's newest format is gaining popularity because of the frequency of big hits and Harper said this was putting umpires at greater risk due to their proximity to the batsman.

"I was talking about this to some of the other umpires and they were also of the same opinion," said Harper, currently officiating in the Indian Premier League competition in South Africa.

"Given the pace with which some of the players hit those shots, it's becoming really dangerous for us.

"In one of the games, Sanath's (Jayasuriya) shot hit me so hard that I was feeling breathless for a while.

"And (Matthew) Hayden's hits have brushed my ears a few times as well."

So the IPL popularity is going to give a baseball helmet to the umpires.

Source: http://cricket.rediff.com

3.
" Tactical Timeout in IPL is going to change from next year onwards" :Modi

The Indian Premier League (IPL) commissioner Lalit Modi said the duration of the controversial tactical time-out can be reduced during the semi-final and the final of the second edition of the Twenty20 league.

The tactical time-out of seven and a half minutes is introduced after the first ten overs of an IPL match. Modi said during the semi-final and the final the tactical time-out can be divided into two breaks of two and a half minutes each.

"It's not frozen yet but we are looking at two aspects. There will be two two-and-a-half-minute breaks per innings, so the break in all during an innings will be of five minutes," Modi told a television channel.

"The first two-and-a-half-minute break will be just after the powerplay and the second to be taken by the fielding side at any time.

The innovation has come in for severe criticism from captains, who complained that it was breaking the momentum of the match.

"There is a strategy break in every sport. But seven and a half minutes may be is a bit longer, so we are seeing how we can reduce it down to five minutes," Modi said.

4.

" It's decision time folks "

Fake ipl player is doing a voting system. He writes in his blog that

"One last thing. I had mentioned about my decision to reveal my identity at the end of IPL. However, many of you wrote back saying that you'd rather this remain a mystery. Several of you also asked me not to chicken out and stick to my word. Now, while I created FIP, your participation by way of comments, love, appreciation, feedback, criticism, jokes, conversations, brickbats, abuses etc have made FIP what it is today. FIP belongs to all of you as much as it belongs to me. And whether FIP's identity should be disclosed or not, or how it should be taken forward, is as much your decision as mine. So, I'd like to throw the question open to all of you. I am putting up a poll on the right side. Pls take a few seconds to make your decision. One small request, please honour the democratic spirit of this blog and click only once.

Not sure if I'd get a chance to post before the match, but will try for sure. If not, see you later."

He is doing a voting system where he had given option like this

	Yes, stick to your word man
	Yes, I'd like to see your ass kicked
	No, let it remain a mystery
	No, I fear for your safety
	No, I want this to continue
	Who cares a f**k?

And voting shows a result

	Yes, stick to your word man 64%
	Yes, I'd like to see your ass kicked 03%
	No, let it remain a mystery 12%
	No, I fear for your safety 05%
	No, I want this to continue 06%
	Who cares a f**k? 07%

What is he doing?? More traffic?? Yes he wants more traffic and more popularity. Because " Votes so far: 48269 Days left to vote: 4" . What a Intelligent person he is.

It is another way of doing marketing in IPL marketing startegy. I think A case study should be done on the basis of fake Ipl player.

Is IPL a 'serial killer' this year?

According to me this year IPL does not have same craze as last year. People are not so much interested watching IPL this year. It is given by the TRP rate that it is having less trp. Sometimes it is increasing still it has not achieved the TRP as previous year. Yes, No of viewers has increased but not the TRP. So do u think it is a "serial killer" this time like last time?

Yes I think so still. May be TRP has not reached the same as last year. it is because of election people are watching news channel mostly than other channel. And when two best team fights in the field everybody watch that match more interestingly than other. Yes this time high scoring matches are not coming up regularly but entertainment is still there. People are watching those thing.

Sometimes I feel that team lose matches to increase the TRP of the next match. That might not be true.

After some days Election results are coming. That time TRP of news channel will be very high but after that!!! Yes, we have to see whether set max's TRP increases due to IPL or not. If TRP of IPL increases then I will say the craze is still alive. People are not thinking IPL as IPL business , but As cricket as source of entertainment.

KKR is at the TOP !!!

Surprise !!!!

Yes,KKR is at the top. Not because of cricket but because of brand value.

Shahrukh Khan’s Kolkata Knight Riders may be struggling at the bottom in the second season of Indian Premier League, but in terms of brand value it is the richest team of the twenty-twenty cricket tournament, whose collective valuation has been now pegged at $2.01 billion.

At the same time, Rajasthan Royals, partly owned by another Bollywood star Shilpa Shetty, has emerged as the best team in terms of return on investment, although it is ranked third in terms of brand value.

The valuation exercise of the entire IPL franchise, along with the individual teams, have been conducted by UK-based international brand valuation consultancy Brand Finance Plc.

“The entire enterprise is valued at $2.01 billion,” Brand Finance said, adding, its methodology took into account various revenue lines such as broadcasting, IPL sponsorship, team sponsorship, merchandising and gate receipts as well as the effect of performance, the catchment population of the city, the capacity of the stadium and the presence of iconic players.

Among the eight teams, KKR has been ranked as the most valued with a brand value of $42.1 million, followed by Mumbai Indians ($41.6 million), Rajasthan Royals ($39.5 million), Chennai Super Kings ($39.4 million), Delhi Daredevils ($39.2 million), Royal Challengers Bangalore ($37.4 million), Kings X1 Punjab ($36.3 million) and Hyderabad Deccan Chargers ($34.8 million).

In the ongoing tournament, KKR is, however, ranked at the bottom with just one win out of the nine matches played so far, while Delhi Daredevils is leading the tally.

In terms of franchise fees, Mumbai Indians is the most expensive team ($111.9 million), followed by Vijay Mallya- owned Royal Challengers ($111.6 million), Deccan Chargers ($107 million), Chennai Super Kings ($91 million), Delhi Daredevils ($84 million), Kings X1 ($76 million), KKR ($75.1 million) and Rajasthan Royals ($67 million).

“Despite propping up the bottom of this year’s edition of the IPL taking place in South Africa, the Kolkata Knight Riders are the most valuable franchise brand at $42.1 million. Celebrity co-owner Shah Rukh Khan’s hard-selling of the KKR brand has counteracted the team’s poor on-field performance,” Brand Finance said.

At the same time, Rajasthan Royal’s brand value of $39.5 million at 59% of its franchise fee of $67 million, makes the reigning champions IPL’s most profitable investment.

“When determining our brand ratings we have paid particular attention the ability of the franchises to generate advertising revenue, as well as the potential size of their support base. Rajasthan and Kolkata scored highly in these respective measures,” Brand Finance’s sports analyst Alexander Bird said.

“The success of each franchise will ultimately depend on its ability to attract and retain supporters who come to watch the team, and not just the players,” Bird added.

The IPL brand alone has a value of over $311 million and has generated huge economic value for its owner, the Board of Control for Cricket in India, and the eight team franchisees, Brand Finance said in its report.

“The ultimate proof of the success of the IPL Branded System will come when the franchisees decide to list their teams. This is a real possibility in the next 2-3 years,” Brand Finance India managing director Unni Krishnan said.

In terms of sponsors Mumbai Indians can boast of having the maximum number as many as 11 of them -- Master Card, Idea, Royal Stag, Pepsi, Adidas, Zandu Balm, Gitanjali Jewellers, Red FM, Orbit, Luminous and Kingfisher.

While Shah Rukh Khan’s Kolkata Knight Riders has 10 sponsors - Nokia, Star Plus, Sprite, Reebok, TagHeuer, Belmonte, Gitanjali, Wrigley’s Orbit, BILT and Planet M.

Meanwhile, Rajasthan Royals, though has the support of bollywood star Shilpa Shetty and is owned by Emerging India has only three sponsors -- Kingfisher, Boost and Puma.

Preity Zinta’s team Kings XI Punjab has sponsors like - Emirates, Gulf Oil, netlinkblue, Dabur, Apeejay Group, Wrigleys and Reebok.

This shows in IPL business cricket does not matter. Only thing matter is money, Money in IPL. How one team is earning or losing money decide brand and profit for the team not winning the match.

Why are Only some Bolywood celebrities in IPL ??

We are watching so many bollywood celebrity in IPL. Some are co-owner and some are doing cheers for team. Still very few are here.Why not others here? Every discuss: Why are bollywood stars supporting IPL abroad ? No body discuss why other actors are not here (in IPL).

So let's discuss I might be wrong. But see.

We know about the secret intrest of preity in IPL. And every body knows (I think) that SRK is here for brand and money not bcz he loves cricket. Similarly Shilpa shetty this time supporting Rajstan ROyal (where was she last year?). Because she wants more name and fame.

And other stars either participating or commentating e.g. Arbaaz Khan doing it for Times Now.However, sources said," Salman agreed to cheer for Preity's team to settle spat with Shah Rukh Khan, who is owner of Kolkata Knight Riders.Last year Akshay Kumar had cheered for the Delhi Daredevils however he hadn't done it for free. Akshay was paid a bomb for the cheerleading.However Salman is doing it for free because Preity has asked him a favour."

Hrithik done a video for Mumbai Last year. It was in news that Aamir was supporting MI last year. And This year Preity had approached BigB to support her team in SA.

But my question is why others are not IPL. These are few names. Are they failing to understand the IPL Business or They are thinking Money in IPL is just wasting of time and money both. Or they do not have interest in cricket.

They are few actors and actress who are not here in IPL are:
John
Abhisek Bachan
Aisharaya Rai Bachan
Rani

With that one can see there is no director or producers are here. They are doing movie on cricket but they are not trying to own a cricket team. Why? Because it is not their field !!! or it is not their core competency. Why these rich people are not having a cricket team?? They might compensate flop movies loss from ipl.(just joking)

I am waiting for ur answers.

IPL in sensex !!!

Do not be surprised it may happen...As we know that popular English Premier League football teams are listed on the bourses. Similar success can be shown by IPL Brand. IPL is not just cricket it is IPL business.

According to people "This innovative form of the cricket has attracted a huge fan following across the globe. The IPL is a now a product with a 'made in India' tag and a huge brand value." and According to Blogworks Founder Rajesh Lalwani "But IPL brand surely is a significant property. The most interesting fact about IPL is it has given a new aspirational wing to parents who were always hesitated thinking about cricket as a prospective career for their kids, now they are ready to back their kids,"

It was written in the news that :"The huge success of the IPL has heralded a new innings in the history of Indian cricket. A huge money spinner, the two-year-old IPL is worth a whopping $2 billion, according the United Kingdom-based brand valuation consultancy Brand Finance."

"The IPL brand alone has a value of over $311 million. The brand can certainly create long-term value with its strong intrinsic strength and foundation. The IPL is just like any company today and it holds a long-term shareholder value. In 2-3 years, the IPL clubs may get listed on the bourses just like the popular English Premier League football teams," says Unni Krishnan, Country Manager, Brand Finance India.

And Vibgyor Films Founder Sandeep Kaul Said"Knowing the iconic popularity of cricket in both the countries namely South Africa and India, IPL ensured that the followers of the game would enjoy the clash anyways and, by default, local brands get international exposure. This is like a boon to our local brands. So the lesson was not to be fazed by the circumstance but spruce the turkey and enjoy an early Thanksgiving."

So many people are saying so many things about IPL, IPL brand. So I thought IPL may register its name in Indian Sensex very soon as a different company. Or all together a new financial product will come for this.

Just now when I was writing that last sentence something came in to mind. I am just sharing that," Is it possible a sensex( a new name can be given for trading) will open only for trading of teams playing IPL, ICL,PHL".

What u say Is it possible??

BRC vs KKR

Hello frnds,
After 7 days of starting of IPL when I started predicting which team will reach the IPL final. In that list KKR and BRC were in the 8th and 7th position respectively. But this when I am watching the point table, I feel that BRC proved me wrong and I am to predict once more.

Why is BRC at the 4th position? Even if both have very much similarities.

There is an intriguing similarity between the sides, both of whom dumped former India skippers and handed over captaincy reigns to foreign imports before the second edition of the tournament.

The problem KKR is facing only because of captain and SRK. SRK told that they will have multiple captain in front of public but till now not implemented. Where as BRC is doing that without saying in the public.( KP was captain but now Kumble is taking care of that position) As everybody know that Mallya is in IPL for promoting his brand with help of IPL BRAND . That's why he has given the team name "ROYAL challenger". He is also giving the best fair player award using the IPL marketing strategy to promote his brand "King fisher." He is true business man, so he knows how to handle people (HR), how to market product, how to do manage everyone. And he is doing it perfectly. Where as SRK does not know all these. So he failed to manage his people and fail to market KKR. I will say he is the weakest businessperson in the IPL business.

But one thing sure if BRC won the IPL this year then Mallya may give his one brand name according to the best player of the team.(e.g. Pietersen Scotch, Kumable red Bear). Ye people do not take it seriously ,I am joking..

Hurry!! 15days over for Cricketainment ....

Yep.
15 days over..The initial matches were not so good..but now matches are becoming more interesting and more people are watching this.

It has become a mass entertainment. The Indian Premier League (IPL) has truly become a television league given the reach of its audiences. But this IPL business model involved is fraught with risks, which is why investing in broadcasting technology is important. We can understand that very easily nothing to explain about this.

One of the biggest benefits IPL brings is it creates a stable form of competition.The problem with ICC tournaments is that essentially they are knock-out tournaments.And when you have a knock-out tournaments, it is all a matter of luck whether the team that attracts more fans will survive the competition. Sometimes you can get to see games between teams that nobody is really interested in. Once a favourite team is out you lose the audience too. That is why this league was invented -- to bring stability in the competition. Everybody has to play. There is no sudden death and this is what a broadcaster needs to showcase. Going forward, IPL is going to be more and more successful (I think).

The Indian Premier League is really a television league, as it's not only about the fans in the stadium but it is also about the TV fans. People now know when to watch theses matches and where they are being held. It exactly follows the principle of a soap opera There is action, drama and emotion. The only difference, it is an unscripted soap opera. Lots of 6s and runs also.

This time you can see after poor performance of KKR, people are still watching the matches of KKR. As we can see that BRC has started performing good. It won 2 matches and one with KP yesterday. It will bring some more audience to see IPL. Because cricket is an unpredictable game. One over ,one player can change the whole game. In case of RR also same thing is happening. The point table also shows that last year champions are in 6th and 7th position till today. But the top 2 teams had played 2matches less!!! What a big drama is going on.. But this drama is bringing more audience.

And Can any one guess "Kinghfisher Fair play" of this year till now. It is none other than BRC. Who is in 8th position?? It is DC with 15 point less. What a crap?

This is making this game show, unscripted soap opera becoming a scripted soap opera (not fully but little bit).

What do u think?

Is SRK a real politician?

What happened?? Surprised!!

I am not. He is going to sell KKR. What happened to SRK??

He was a big fan of Cricket but not now. Why? Bcz his team is not playing well. But in my view he never tried to understand why his team is not playing well. He just did what he wanted to do. He changed the coach. He changed the captain. He sent back the players. What happened to him? Oh, I understood. He is "King Khan". So he is thinking that he knows everything. He forgot that it is not bollywood. It is the real world. Where nobody gets 2nd chance.When he was buying the team, he thought that ok if not in 1st cut, after 6/7 cut his player would hit a 6. But in cricket field it is LIVE telecast where no cut take place.

And why politician? Last year KKR was the only team who earned profit. Then why he is selling the team?? Anybody tried to understand. I think I did. No of SRK's fans were going down so he thought when he will come to IPL, he will get the benefit of IPL BRAND and publicity. The changing of captain is nothing but publicity. He is playing with the players' emotions like a politician does at the time of election. Now FakeIPLPLAYER is also giving him and his team a good publicity. Who knows he might be SRK himself or any SEO is doing for SRK. SRK is doing it for his pulicity only. He does not care about others not even for players. He wanted play Politics but instead of going to IPL(Indian political League) he came to cricket where he can earn good money and publicity as well. What a brilliant politician he is.

What do u think Am i Wrong??

IPL vs EPL

Hello frnds,
What do u think??
Can IPL achieve the same level as EPL? IPL has not so much fans as EPL till now. Football is famous world wide but IPL is not. But looking at situation that P20(formerly EPL cricket) is going to start from next year onwards. This may give good fans around the world. Because IPL winner is going to play in this tournament.
But people are not thinking so.

But I think it can reach that level but it will take time. Teams will get also fans like man utd. But according to me IPL have to invest more money for IPL Marketing and IPL brand.

Yes, One more thing that IPL should include more teams from next version onwards. So that competition will increase and people will see more.
What is ur view??

IPL is wasting energy and TIme of whole world this time!!! Is it true??

Yes,
Surprised??
Do not be surprised. I am saying the right thing. Last year it was in India only. Now this year it is going on at SA, where it is getting global exposer. People from whole of the world is watching this. Now I want to say what Sanjeev Duggal is saying about this:

"Some wise guy once described cricket as a game played by 22 players ,a million fools watching in the stadium and on TV sets another million fools listening to the commentary and tens of millions fools asking the score.Is IPL not a waste of time and energy for nations where people still do not get two square meals daily and lighting up of so many TV sets resulting in tremendous loss of energy which can light up thousands of villages?What is needed is young children given the chance to play the sport and to build a strong nation than to have them glued on TV sets weakening their eyes ."

When I read this in the business IPL community. I was surprised see this. People are also thinking like this!! It is really great. There are people who thinks of in good way but they are not understanding the IPL BRAND. What it is giving to India and whole world. I think they should see the involvement and profit in terms of money in IPL. Money is compensating the lost in terms of energy. Energy can't give food to those who are not getting it. But money can. U Can very much understand if IPL is giving money to them ,it is good. I am not a economist, so I can not say exactly how much profit we are getting from IPL.

IPL is not just a game it is entrainment. When someone watches a movie or serial or football that time nobody says about energy why at the time of IPL people are talking this. And this time only not previously any one was saying. I think because of shifting of IPL this time people are not happy and they are saying all this.

One thing I like to say "who buys ticket and who watch the matches." The person who have money and time they watch IPL in the stands. They are doing so because thay have both time and money. But if one will ask them to give that time and money to NGO, nobody will give because they think they won't get any benefit. So some the other way one should try to bring those money from this type of people so that it can be used for good reason. But it is true that IPL is also not giving money to any NGO. So u might be thinking why I am supporting this idea. I know if u will read this blog u will understand that I am saying the right thing. We have to convince IPL organisers about it but how?? Just supporting me and my idea. Send frequent mails about this. Then only something will change.

One more thing in IPL league new players getting chance. That is also good way to encourage new talents. U can see this time a Bangladesh player is in IPL. Why is he in IPL?? Because someone cares for him. Someone like his game. Someone wants make him a star, so that he can earn also from this IPL. Who are the people saying that it is waste of energy and time for them I am writing this one.

Yes, how can forget to mention about IPL(Indian political league). When they are giving money to advertisers to advertise their party, nobody says anything. Why people are so angry about shifting of IPL??

Dhooni got so much not for cricket (in IPL) but for...

I was previously (last year) believing that Dhoni got so much because he can hit ball out of the ground But when I came across an article which says:
"Non-cricketing traits valued in million dollars". I read that and searched for more information so I found more about this.

According this article and other articles in TOI and IIMA Alumini's Campus news

"Titled 'Player Pricing and Valuation of Cricketing Attributes: Exploring the IPL Twenty-Twenty Vision', the working paper by Satish Deodhar and Siddhartha Rastogi attempts to discern an IPL player's valuation based on the relationship between the IPL-2008 final bid prices and the player's attributes. Even as the auctioning of incumbent and new players for IPL 2009 is underway till February 2009, the study can help ascertain a new player's worth to the team owners. For instance, the study tries to find out when Andrew Symonds was offered $1.3 million (Rs 6.36 crore), it was because of his ability to draw crowds due to the controversies surrounding him during the auction period."

So from this I got to know that Everything happens or already happened in IPL is for business and for IPL marketing. IPL is giving lots of new ideas and new thoughts to research. One should keep the track of everything , starting from the audience, internet traffic to this type websites and blogs, search of keywords, even of run rate, players run, their averages etc. After that we can compare for two years data and money involved it. How a team is gaining from a player in terms of audience and trp. Is their any trend related to matches between two teams? These can be good topics to discuss in blog also. And from this discussion one can be very famous in this web2.0 world.


I gave my idea to discuss and generate idea. What u say people.

"Kabhi Khusi Kabhi Gum" for Advertisers

Hello Anyone heard of up "SUPER BOWL". Ok, Wikipedia Says

"In professional American football, the Super Bowl is the championship game of the National Football League (NFL). The game is played on Super Bowl Sunday. Over the years, the Super Bowl has become the most-watched American television broadcast. The football game and its associated festivities are now considered to be a de facto American national holiday. Many popular singers and musicians have performed during the event’s pre-game and halftime ceremonies. Over 200+ million people watch the Super Bowl from around the world."

According to me it is considered as the most watched television property in the US with estimated advertising revenues of $186.3 million (Rs922 crore today) in 2008. Similarly season 2 of the Indian Premier League (IPL) was predicted to be a great platform to promote brands and launch new products. It is a part IPL Business But .....

According to aMap, the first match of IPL II managed only 3.6 per cent ratings against 4.3 per cent last year. However, it reported better viewership on the second day at 3.9 per cent and 3.5 per cent as against 2.9 and 3.4 last year.

Similarly, according to another viewership rating agency TAM, the TRP for the two matches on the first day of IPL II was at 5.55 per cent and 5.54 per cent, as against 8.21 per cent last year.

The General Election to have taken its toll on the Indian Premier League, or IPL, television viewership—at least for the start of its second season.

While the 20-over tournament, which took off amid high-decibel fanfare in Cape Town on Saturday, attracted a lot more viewers for the opening matches, the total television rating points, or TRPs, declined at least 16% on account of weak viewer engagement.

Seven million viewers tuned in for the inaugural match and 8.1 million for the second match between defending champions Rajasthan Royals and Royal Challengers Bangaluru. That compares with 5.6 million viewers who were drawn to the inaugural match of IPL’s first edition in 2008.

The viewership data is based on an analysis done by Mumbai-based audience measurement firm Audience Measurement Analytics Ltd (aMap), among households in six metros— Delhi,Mumbai, Chennai, Kolkata, Bangalore and Hyderabad—receiving cable and satellite television.
According to aMap, the TRP for the two matches was 3.6% and 3.8%, respectively, against last year’s TRP of 4.3%.

“To be sure, IPL attracted a lot more viewers this year, but its TRPs are low compared with last year because a large percentage of people did not watch the matches for too long,” said Joseph Eapen, director of research at aMap.
TRPs take into account the number of people who have watched a particular programme for at least 1 minute. So while the number of viewers who tuned in to IPL was significantly more than last year, many of them did not spend more than 1 minute every time they tuned in and didn’t count in terms of TRPs.
And why did they not spend so much time on IPL? “A lot of viewers kept flipping between news channels for the live election coverage and SET MAX and this diluted their engagement with the tournament,” said Eapen.

The country is in the middle of its 15th general election. The first phase of voting was on 16 April.

The other reason cited by observers for lower viewer engagement this year is the airing of two matches on the inaugural day against one last year.
“It was pretty much expected that with more matches on the same day, the viewership will decline,” said a media buyer who has bought considerable amount of commercial air time on IPL.

SET MAX executives, however, downplayed the first day’s data saying it only gives the highlights, not the real picture. “It’s too early to tell how IPL viewership is faring. We should wait for a week,” said Rohit Gupta, president, network sales, Multi Screen Media Pvt. Ltd.

But a twist came in between:

IMX keeps a track record of the viewership of various programs across television channel. Though the effect of the IPL on the women audience has been decreasing yet IPL is at the top on TV charts.

The advertising rates are Rs 2 lakh for 10 seconds. After the match between Delhi Daredevils and Kings XI Punjab which Punjab won, many women audience switched off IPL, says the study. Most of them turned to the general entertainment channel, not necessarily the daily operas.

They switched back to cricket only in the 20th IPL match between Chennai and Delhi. This helped to boost the IPL ratings. IMX also said that the initial stage of the IPL generated tremendous response from the audience.

One more reason may be the Rain and late starting of match. As we can see viewers are told that match will start at 8:00 pm but most of the matches are starting after the time. That is due to rain and due to 1st match ended late. So viewers are not feeling happy also. Already 2 matches are cancelled due to rain. Advertisers are felling very unhappy due to this. And Last time people were mad to search keyword "YOUNGISTAN" (the advertisement done by Dhoni. But till now no advertisement had made an impact like that. But according to me Vodafone had came up of with a new advertisement style. Let's see how much Impact it is creating in the consumers' mind.

Ya how can I forget to mention about "TACTICAL TIMEOUT". It is going to be a big flop according to me. As players are losing their concentration and advertisers are getting nothing..as viewers are switching off or changing the channel at that time. This is also making some impact on the TRP.

Will IPL 2009 will be able to bring more audience than IPL 2008 ??
Will rain will impact on the TRP of IPL??


sources:
http://thatscricket.oneindia.in
http://www.india-server.com

Some good Discussion about IPL

Hello,
I want to say that after discussing about my favourite things about IPL now I want to quote some good discussion here. I want to do same type of discussion here also. But I am searching for good plugins.
Discussions:

Will IPL 2009 have the same charm, craze and fan following, as IPL 2008, in SA?

Was Indian Government right in refusing to provide sufficient security to IPL?

Will IPL be as big a brand as EPL?

IPL 2009 is insured for US $286 million, more than double the amount- IPL2008. Is this required?

Tactical "Timeout" in IPL is driven completely and totally for commercial objectives ?

What did we learn from marketing strategies employed in IPL

What are the lessons that corporate world can learn from IPL.

INDIAN PREMIER LEAGUE (IPL): Why you like it?

What factors brought IPL 2008 success ?

Shifting of IPL - a huge logistical management exercise...!!!

Controversy of the FAKE IPL PLAYER- - a news bigger than IPL

Advertisers make merry as IPL boosts TRPs

is this much of publicity required for IPL?

What are potential Downsides of IPL?

IPL too hot for star cricketers to handle

The Magic Wand of IPL....

IPL is just not Cricket !!!

Gainers & Losers due to “offshoring” of IPL

Lalit Modi is trying to turn cricket into a show business.

Is cricket still the best platform for advertisers?

Terror targets cricket: Should the IPL go ahead?

IPL brand to mobile handset makers: Will this concept work?

A lots more but I like these very much...I came across this platform and discussion through digg.