Tuesday, May 5, 2009

Another Innovative way of earning from IPL

What is Lalit Modi doing? Is he not satisfied with this much of money?? He wants to increase the brand value of IPL Brand or he wants to increase the income from IPL. He launched another way of earning money from IPL cricket but from IPL business.

Yesterday(Tuesday) he announced a SMS game asking fans to predict the scores of a live match. The winners will get cash awards.According to the rules of the game, the entrant will have to send the runs that will be scored off every ball of the next over (for example 1 6 3 2 6 6, like in a lottery ticket) and the people guessing six, five or four numbers in the sequence correctly will get a percentage of the kitty generated by the total number of people playing at that time. The minimum prize money for every over is Rs 10,000 and will increase after that, depending on the entries received, at Rs 5 per SMS.

Rs 10000/per over means 2000 SMS per over, minimum he is expecting !!! Can Indian audience will do it?? Will they send SMS per over at this rate(rs 5/). I can not say but Indian people are mad about cricket they might do this. IPL may get more than expected SMS. Who knows? They are starting this from today itself(Wednesday). But question arises here is "Is it not a form of online cricket betting, which is illegal in India?"

But what Lalit modi is saying:
"It's only about testing. Anyway, there is a lot of testing going back and forth, discussing the game. This is very similar to that, discussing the game amongst friends."
After denying the fact that it is betting he is saying that
"The person in the stadium has no idea what the people are predicting. It's very difficult to fix the outcome of an over. I think, maybe one in a million. We have checked it out and looked at it very carefully. If that was to happen, we would shut it out absolutely, without doubt."

The BCCI had, prior to the start of the tournament, refused to pay the $1.2m fees asked by the anti-corruption unit of the ICC, and the second edition of the IPL is not under the surveillance of the game's governing body.

What are U thinking?? Is Lalit modi right? People are ready aspect the fact that they are not made fool by IPL authority. Because if the SMS reached late to the authority due to any traffic problem in network, Will they accept that? What is the time limit with in which a person can send the SMS? If a wicket fall in the over (No body will write about wicket fall for his favourite team.) how to write and will they give any extra importance to this?? If a bowler is changed suddenly by the captain in the field and what the user will do that time?

A lot of question is coming but No answer is given till now. IPL had given its name as IPLAYUP-6UP. Guess who is the brand ambassador . It is none other than "Warne" And what he is saying in support of this:
"Cricket is a religion in India and through a game like 6UP, passionate Indian fans can use their knowledge and have fun while watching us play."
George Tomeski, Managing partner 6UP, said
"We are delighted to introduce our maiden venture 6UP, our proprietary skill game to India with the DLF Indian Premier League. This game is for the fans of cricket designed by fans themselves. We are providing entertainment against LIVE cricket that is new, thus with 6UP have become pioneers if exciting new age of LIVE sports entertainment."

2 comments:

  1. I think you have made no mistake in asking all these questions but you would have got all the answres if you have been to their website http://www.play6up.in/.

    Regarding you question "What is the time limit with in which a person can send the SMS?" - just had a look at the FAQ's on their site and otehr areas - by the looks of it we can only send SMS before the start of the over so once the over starts the prediction goes into the next over. And regarding this -"if a wicket fall in the over (No body will write about wicket fall for his favourite team.) how to write and will they give any extra importance to this?? " - it says you can only enter runs so if a wicket falls and if it is not a run out consider that a 0 or if it is a runout then count the runs made and no extra allowed so always it will be one of the numbers from 0 to 9.
    And regarding network problems - I think we should start thinking optimistically. Anyway lets see how it goes.
    Appreciate the way you wrote this article crisp clear and catchy... good work

    ReplyDelete
  2. how can i play the game.which no. i have to send my prediction.when does the game start ??/ i have visited the site but its written the game will start soon.

    ReplyDelete