Friday, May 29, 2009

All About ZOOZOO

The Indian Premier League's Season 2 will be forever remembered as the year of the ZooZoos.

Sure, we'll remember the remarkable turnaround of Adam Gilchrist and the Deccan Chargers. We'll remember our gracious hosts in South Africa. And most certainly we'll remember the 'Fake IPL Player', whose blog humorously plagued Shah Rukh Khan's Kolkata Knight Riders throughout the season.

But, more than anything else, we'll remember the ZooZoo, a ridiculously cute marketing campaign dreamed up by Ogilvy and Mathers India (O&M) and brought to life by ad-filmmaker Prakash Varma of Nirvana Films.

Yes, the iconic image of the league's sophomore season will be far removed from the pitch. ZooZoos are strange all-white alien-esque humanoids who run around on our television screens, chirping in their incomprehensible language and breaking into belly laughs at the drop of a hat. They're silly. They're funny. They're adorable.

Most importantly, they're a massive success and a viral marketing miracle.


How does an ad campaign become bigger than the game itself?

On the Internet, ZooZoos have developed a near cult status. On Facebook alone ZooZoo fans total about 3 lakhs, when one adds up all the members of the different ZooZoo fan pages and groups.

That's more people than signed up on Facebook for anti-terrorism initiatives in the highly-charged post-26/11 environment.

That's more people than signed up for the much ballyhooed 'Pink Chaddi' campaign, in response to the Mangalore pub attack.

And it's astronomically more people than signed up to support various candidates in the recent Lok Sabha polls, despite the politicians' best efforts to make a splash online.

Streaming videos, pictures, stories, interviews -- anything and everything having to do with ZooZoos -- have generated significant 'net traffic. And now there's word of merchandising plans: cups, keychains, figurines, etc.

Clearly, we won't just remember ZooZoos. We'll study them. We'll dissect them. One day, young B-school students will doubtless invoke the ZooZoo when asked to answer the question:

How does an advertisement become bigger than the game itself?
One story/service explained per day, 30 days in total


So we know that the genius behind the ZooZoo is O&M India. The lucky client? Vodafone.

Yes, Vodafone, the same company who scored big with last year's most memorable IPL advertisement -- an adorable lil pug that jumped through puddles and chased after school-bound children.

This time around, Vodafone wanted to specifically focus on its many different product services, like voice SMSing, group texting and call diverting. So with the ZooZoo campaign, O&M executive creative director Ravij Rao and his team of 25 worked to create a special alternate world where product stories and services could be told through the charming, lovable medium of the ZooZoo.

One story/service explained per day, 30 days in total. O&M did this to draw viewers into the ZooZoo world, so that they looked forward to and anticipated each new instalment.

Real people on real sets in real costumes


The idea didn't come to Rao's team immediately. For months they toyed with different concepts for months, until they homed in on the ZooZoo character as the deadline approached. Everyone packed up and flew to South Africa, where filming was done with the help of a local crew.

As for the look, O&M focused on two designs. One was a fat Mr Potatohead-style humanoid, while the other was a slimmed version with a giant head and scrawny limbs. The latter won out.

And the name ZooZoo, what significance does it hold? None. It just sounds cool. According to Rao, it goes with the character.

Though most people initially assumed the ZooZoos were merely a cartoonist's rendering, we've since learned that ZooZoos are in fact real people on real sets in real costumes.

The mistake is an easy one to make, as the ZooZoos and their world have a very surreal quality, as if from another planet. According to Rao, it was designed to look that way.
Thirty different ads for only Rs 30 million


It turns out that animation was never really an option, as animation-work of that nature would have been from 10-15 times more expensive than a real shoot.

So, on only Rs 30 million (Rs 3 crore), O&M was able to finish 30 different ads. Each spot is roughly 20-30 seconds long.

In order to create the otherworldly animated effect, only women of slight build -- and occasionally children -- were cast as ZooZoos, to enhance the contrast between their big heads and bellies and their tiny limbs. The women came from Mumbai dancing troupes and ballet groups, which explains the ZooZoos' fluidity and grace, despite their goofiness.

The sets were done in neutral greys, to draw maximum attention to the ZooZoos. Varma then shot the spots in a high-speed format, which gave the impression of animation. Rao and Varma have said that the most difficult aspect was the artwork necessary to bring ZooZoos to life.

With the actors' real faces hidden by the hard foam headpieces, how would ZooZoos show emotion?

They decided to keep it simple, by pasting on exaggerated impressions to fit the ZooZoos emotional disposition. One minute the ZooZoos is super-happy with an ear-to-ear grin. The minute the ZooZoo is frightened, its mouth pursed in tight 'O'.
The web's most watched viral video


Are we overstating the case of the ZooZoo? Will viewers really remember Vodaphone's smorgasbord of different products and services? Or will they just remember the high jinks of these strange little fat-bellied egg-heads?

Perhaps it doesn't matter whether the specific services are remembered one way or another. Vodafone recognises a winner when they have one, and they've unleashed a full-on ZooZoo campaign.

There are ZooZoo-themed computer wallpapers, emoticons, e-cards, ring-tones, videos, a Twitter stream, etc. -- all of this and more stemming from the original Rs 30 million advertisement campaign.

The ZooZoo dominates dinner table discussion, water cooler conversations and social networking web sites. The videos have been viewed over 3 million times in the past three weeks alone.

Visible Measures, a site that specialises in measuring the consumption and distribution of online video, says that the ZooZoo spots have been the web's most watched viral video two weeks running.

This is exemplary viral marketing in action.

ZooZoos, everyone loves them!


The ZooZoo campaign represents Vodafone's second impressive knock at the IPL. Last's season's irresistibly-cute-tiny-dog-chases-things campaign made the pug India's temporary canine of choice.

But although no animals were harmed in filming, the spots still drew the ire of People for the Ethical Treatment of Animals, better known as PETA.

PETA claimed that the campaign helped spark a 'pug craze' in India that saw many first-time and possibly irresponsible dog owners splurge on a new pug puppy, only to give up on the commitment after a few months. They pointed to the increased presence of pugs in dog shelters as evidence.

Vodafone, by using bodysuit-clad humans in the ZooZoo spots, has pleased PETA. So much so, in fact, that the ZooZoo campaign was awarded by the animal rights group earlier this month.

ZooZoos, everyone loves them!

It was a bigger hit than IPL Business.

Wednesday, May 27, 2009

Fake ticket controversy

There is another IPL controversy in which news paper claimed that due to final some fake tickets were given to audience.

CSA said in a statement that its investigation followed a newspaper article on Monday which quoted the stadium's CEO, Alan Khourie, as stating that the stadium had been dangerously overcrowded for the IPL final because of the use of fake tickets.

The investigation findings were released Wednesday by CSA CEO, Gerald Majola, who said the ticketing and access control systems at the final were provided by national ticket outlet Computicket and CSA to the stadium respectively.

Majola said: "In 2003, CSA implemented an access control system at all major cricket venues through South Africa. This system has been upgraded since then, and we are very proud to say that we are the only sporting body in South Africa with such a comprehensive and effective access control system."

"Computicket managed to recover the so-called 'fraudulent' tickets, to which the article referred, from the Liberty Life Wanderers Cricket Stadium - totalling 327 tickets. On checking these tickets it was discovered that 177 tickets were stolen from Computicket, 66 tickets were stolen from those allocated to the stadium and 144 were actually tickets for the semi-final."

Majola said the official attendance at the stadium for the DLF IPL final was 25,418 as recorded by the access control system: "If the stadium did in fact have more spectators than this, these patrons would have had to access the stadium via entrances not controlled by the access control system.

"CSA's investigation shows that if there was overcrowding, it could not have been caused by the use of fraudulent tickets. Illegal access could only have been gained through entrances outside of the access control system and these entrances fall under the control and jurisdiction of the stadium management."

The stadium is managed by the Gauteng Cricket Board, of which Khourie is the head.

Tuesday, May 26, 2009

Contorvrsies In IPL-2

Fake IPL Player:

The lordie and the Phoren Babas. The Coachie and Kan Moolo along with Little John and Badshah D*&#o, all of these characters became the part of a blog which exclusively focused on SRK’s Kolkata Knight Riders. Most of the players in the team were given pseudo-names. The blog aimed to provide the inside scoop on the KKR’s. And in the words of the anonymous blogger, it said,” I will be bringing to you the "aankhon dekha haal", right from inside the dressing room, meeting room and players' bedrooms ;-).”

The blogs had no qualms in calling SRK a megalomaniac and named him Badshah D*&#o. Ganguly had been aptly coined as Lordie, the guy who is in constant altercation with the Badshah and the Coachie ( John Buchanan). The Phoren Babas point to the foreign support staff that the KKR team has in their camp.

The posts on the site became yet another headache for King Khan and the managers of his team. The blog writer called himself ‘Fake IPL Player’ and his blog took pot-shots against the senior members, the coach and the support contingent. The blog came to be raging success within a few days of its appearance on the internet.

Multi Captaincy Theory:

The theory fell flat in the Knight Rider’s performance too followed the same trend. A brainwave of coach John Buchanan, it created tons of controversy right from the time it was announced.

A grim looking Ganguly got the thunder-bolt at the press conference itself. Sunil Gavaskar gave out his opinion on the Buchanan’s theory and was lashed in the media by the team owner. It is another matter that SRK was sensible enough to apologize to the little master.

The theory though was never set into practice on the field. The captaincy of the team was given to Brendon McCullum. Buchanan’s idea was to to distribute the leadership role in the team but it seemed that not many players liked the idea of four captains in the team. Chris Gayle was seen to be supporting the theory along with India’s Ishant Sharma. Later the lanky lad refused to stick along with Buchanan’s theory.

Everyone seemed confused and the theory did nothing more than generate bickering and disputes. The IPL 2009 will be remembered for the way the KKR played and of all the issues that the team created off the field the ‘multiple-captaincy’ dud will be in the memory for a long time.

Strategy Break:

This strategy had the name of Lalit ‘IPL’ Modi wriiten on it. When poked about the time-out break , Shane Warne said, "It doesn't matter who is batting, Sachin (Tendulkar) or anybody else; you just lose momentum. But if you are behind, you can actually regroup and refocus to work out what you should actually do on the field and then go out and do it. "

The ace spinner also added, "From a purely cricketing point of view, I don't think it works, but from a commercial point of view, I'm sure it works very well." Warne added. The seven-and-a-half minute strategy break allows for IPL organisers to sell advertising for a reported Rs.4,000 per 10 seconds.

The whole issue generated heated controversy with players and coaches saying it was a distraction and affects the flow of the match. Former player and ex-selector VB Chandrasekar, who heads Chennai Super Kings' cricket operations,was far from amused with the break. "The 7-1/2 minute break after 10 overs is quite a distraction and comes in the way of valuable momentum..." Chandrasekar said.

All through this the IPL Commissioner Lalit Modi kept on insisting that the break was introduced to allow teams to strategies, most believe the innovation was aimed at providing the broadcaster extra slots for commercials.

IPL SMS Game:

Concerned about the "commercial use of cricket for business gains", Sports Minister MS Gill criticised the BCCI for introducing an IPL SMS game which requires fans to make ball by ball predictions for cash prizes in the ongoing Indian Premier League.

"This is viewed as 'openly encouraging gambling and betting', which official bodies do not resort to, even in countries where betting is legal; all this 'to make money and enlarge their TV viewership base'," the minister added.

Former India skipper Dilip Vengsarkar joined Sports Minister M S Gill in slamming the IPL organisers for introducing an SMS game in the second edition of the event, saying it affected the sanctity of the game.

Saying that betting in cricket was a very old phenomenon, and need not be confused with match-fixing, the former chief selector said, "I support Mr Gill partially. We should not stoop so low which will affect the sanctity of cricket".

The controversial SMS game was later discontinued with the games' inventors taking note of the apprehensions expressed by Sports Minister M S Gill and many former cricketers. Although no pressure was put for the game to be withdrawn, the organisers decided to stop it with immediate effect.

More than 4 Foreigners:

Never short of ideas, Kolkata Knight Riders coach John Buchanan has now floated the idea of having more than four foreign players in the playing XI of the Indian Premier League sides.

Buchanan said he had raised the issue with the IPL authorities and was hopeful that if not this season, such a thing would be allowed in the third edition of the Twenty20 league.

Later on, Delhi Daredevils coach Greg Shipperd also pitched for an additional foreigner in some of the games to spice up the Indian Premier League in future.

The growing clamour for more than four foreign cricketers in the playing XI notwithstanding, Indian Premier League Chairman and Commissioner Lalit Modi has ruled out any such possibility.

"We have had quite few requests from the franchises on that. For the moment we will have only four overseas players in a playing XI," Modi said before the first semifinal game.


Source:http://sports.in.msn.com/

Monday, May 25, 2009

IPL 2 brought sweets for all....

This Season’s IPL brought in A lot of money for every team, even Kolkata Knight Riders, which stood last in the series, got Rs40 Lakh as their prize money, and in teams o profit, it stood at third place by grabbing Rs25.8 crore in this edition of IPL.

According to a report by equity research firm IIFL, Team Jaipur will make the highest profit of Rs 35.1 crore in the group matches of the second edition of the tournament. Jaipur had also made the second-highest profit of Rs 14.50 crore in 2008, including the Rs 4.50 crore ($1 million) prize money.

For those who didn’t get past the league stage, the sums are correspondingly smaller – Rs 80 lakh for the team that finished fifth (Kings XI Punjab), Rs 70 lakh for the sixth placed (Jaipur), Rs 50 lakh for the seventh (Mumbai Indians) and Rs 40 lakh for the lowest one.

These figures tell clearly that there is no loss in turns of money. Money in IPL made everybody happy this year..IPL business gave better result this time.

Saturday, May 23, 2009

Last post of FIP

His title says everything: "Rest in pieces"
He is saying that he is fade of up with the comments. So he is leaving.Fake Ipl Player also giving some FIP awards.

Best Night Rider Award:
Best Batsman of Leg Spin/Googly/Flipper:
'Highest' Scorer Award:
Saala Slimeball Award:
Award for Contribution to Indian Cricket:
Appam Chutiya Award:
Har Bhajan Award:
Kaan Moolo Award:
British OBE:
Astrologer of the Year:
Naukri.com Career Shift Award:
LIC Retirement Benefit Plan Award:
Houdini Fastest Disappearing Act Award:
Cyrus Memorial Bakra Award:
Kingfisher Free Miles Award:
Greenpeace Award for Environment Consciousness:
Colgate Last Laugh Award

This is more interesting than fake player video. People are expecting him in next season also. What do u think??

Wednesday, May 20, 2009

Am I a stupid to write this ??

Hello friends, Today was the D-day of Fake IPL player. But what he did?? He posted a Video here. See how Intelligently he posted that one also. No link you will get for that also. He had time to shot that video !!! Very good.. He is liar but he is famous what can we do?? But people are taking advantage of this blog see how (LINKS ARE GIVEN) http://dhonismen.blogspot.com/ (he writes:Dedicated To: The biggest sportsman ever produced by the nation- The Fake IPL Player)
http://fakeiplplayercomments.blogspot.com/ (Who is he ??)

As there is no link to that video I am posting the link :
Fake ipl player video


People writes comments about this post:

Aakaa Chappal = Aakash Chopra = Man in the Video = The Insider = the cheap (news?info?) seller = != FIP
FIP = author of this blog = S-V = cricinfo writer = 23x7 drunkard (rest one hour he compiles these blogs)
Rightly so, it is very well Shakespearean to get off with his identity
As with Romeo & Juliet:
Asks Juliet (read FIP readers)to Romeo:
Who are you?
Romeo (read FIP) says:
What's in a name? ....
See me for yourself, says our pseudo-IPL-hero, the Insider & pebble seller
said...

The moment of truth! It is Wednesday today!
Congratulations on your team’s fantastic performance against Chennai. That was quiet unbelievable. While you were sitting at the dugout and looking for mistakes to criticise, and trying to overhear what other people are talking, Mc’cullum and Hodge (phoren babas in your language) were trying their best to give some pride to your side. Learn something from them!
You were using the computer in the dressing room? You think we are fools to believe that?
I am sorry for Mr. Shahrukh Khan for having to feed snakes like you. I hope he terminates the contracts of all the Indian players who are in the squad at the moment and build a new squad without poisonous snakes like you. I can understand the frustration of a benchwarmer, but this is not the way to express it. Calling people names, write dirty stuff about players’ private life etc. I hope Mr. Shahrukh Khan and all the others who are affected by your comments treat you properly once you reveal your identity. Even I would like to throw a rotten tomato or two right on your face!
You said Bangalore is going to lose all the rest of their matches, but see what happened yesterday? You better not say anything anymore, because most of the stuff you predict is wrong. May be the dirty stuff about players’ private life must be false too. Who knows!
May be it is a little late, but take my advice, go and practice what ever you are supposed to do for the team, and do something in return to all the favours you received from the unfortunate owners of your team. You yourself said, that Mr. Shahrukh Khan is paying even for your chaddies! Show some gratitude. Stop this blog!
I must say that your blog helped to create some sympathy amongst readers for our own Sreesanth. I recently watched an interview of Sreesanth in manorama news for a programme called“the newsmaker”. After watching that I honestly felt that he deserves a lot of the stoning he already gets from public.
I like the language and sense of humour, but there ends my admiration towards you. I hate you for what you do, and I hope you are punished properly for what you did to cricket and to our players.
It seems you are targeting few players, mainly the youngsters like ishant, uthapa, sreesanth, kohli, dinda, goswamy etc. It seems you are a green eyed monster who is boiling is jealousy towards other young players who are successful and you are a total failure.
Keep giving info to the jobless journo, so that he can keep posting for you guys in the camp. At the end of the day, the readers are the winners. I still believe you will not disclose your identity. After all, it is a team work, with few hatred filled minds from inside the camp providing info to a jobless journo.

said...

haha
who is operating the camera? he didnt even look right when he switched it off..
The guy speaking must be a commentator or a journalist.His "crew" of the blog along with the camera guy and the one holding scripts in front of him is of course not in SA now.
Not possible to record something like this there..
BS marketing ploy..and I fell for it :( !

Tuesday, May 19, 2009

Will Fake IPL player come to an end??

"Finally, our campaign is coming to an end. Just 2 more matches to go and then we are off. My day of revelation is also coming closer. I spent a lot of time over the last couple of days on the issue. Whether I should or shouldn't? If I do disclose, should I do it while I am here or after returning home? So many questions with no answers. Wednesday is the day guys when I come out of the closet, if I do."

These are the words of the fake ipl player in his last blog. Will he come revel his identity on Wednesday(2moro)??

He had posted anything after yesterday's winning. After a lot of match they won a match yesterday. What is happening inside he has not posted yet.

more information:http://fakeiplplayer.blogspot.com/

Sunday, May 17, 2009

Is it possible ??

Some what confusing !!! What u say?? Indian part time bowler Yuvraj Singh took hat-trick for the 2nd time in this IPL. This ipl shows that regular bowlers are unable to take wicket where as part time bowlers are. This means it is destroying the cricket. And people can see how batsmen are performing. They are not trying to stay in the pitch for long time. They just coming and hitting sixes and going out.

Not only player but also money in IPL is making cricket boring. Yes some matches are interesting but you can see batsmen are unable to achieve 6 runs from 6 balls and sometimes they are able to achieve 26 runs in 6 balls. What is happening??

Is it the way players should play or perform? A blowers having a good economy rate in 3 overs (5 runs in 3overs) finishes his spell with 4-0-33-0. How? and Why?
Where as in one day this type of figure nobody sees. IPL business not cricket is destroying this sports (cricket).

IPL on the verge of destroying the game of Cricket

What u say?

Friday, May 15, 2009

IPL is an extension of Indian diplomacy in South Africa

The Twenty20 Indian Premier League (IPL) has proved to be a noticeable extension of Indian diplomacy in South Africa, Rajiv Kumar Bhatia, Indian high commissioner, said at SA.

“It does complement our efforts and we are happy that IPL in south africa has left a positive imprint so far,” he said.

Bhatia told IANS: “IPL has contributed significantly to better people-to-people relations.”

Citing the fact of people of Indian origin in this country thronging the grounds where matches are taking place, especially in the city of Durban, he remarked: “They see in the IPL a revival of their mela, which all Indians love to go to.”

He added: “They are also happy to see the contemporary face of India - very confident, vibrant, on-the-go.”

Regarding criticism in a section of the South African press about the IPL organisers throwing their money around, the high commissioner, while not dismissing such views, referred to reactions of the South African government and Cricket South Africa, the national governing body for the game.

He illustrated that the interim president and now deputy president, Kgalema Motlanthe, said “the IPL was injecting a significant amount of investment in South Africa”.

As for CSA, he claimed: “They are extremely joyous, happy and grateful that this opportunity came their way; and of course, we appreciate the ready co-operation they extended to us.”

This might have happened here at India but it is happening there. U might be knowing that SA general elections also started the same time as IPL. But government gave this reason here to shift the IPL. What a shame ??

Some more intresting news: http://connect.in.com/profile/IPL/1817

Is IPl making cricket a base ball game ??

Among other changes IPL T20 has brought, one has had a far-reaching effect on the sport, literally. With the batsmen under constant pressure to score briskly, a lot of sixes are being hit these days the number is smaller than last year but the IPL's second season has still witnessed 399 in 46 matches.

One day cricket was once a fans' delight is taking a backseat. And nobody will be surprised if the purest form of cricket, Test cricket, becomes a part of the history. When players were able to stand the Test of cricket, people wonder whether Test cricket would be able to stand the test of time with such advancements and money flow in the game.

A batsmen who can hit the best of straight drives ever seen cannot find a place in the wham-bham, thank you mam cricket. A square cut hit in IPL will not be compared to David Boon's style. A half pull shot executed on one leg by a left hander is not admired.

The lazy elegance at which players hit their off drives and square leg strokes will be ridiculed because they lack the brute force. Commentators will be pressed to talk on how innovative a batsmen is for his switch shots rather than discussing the legality of it.

Being a cricket fan, who applauds a single over defended by Courtney Walsh to save the Test match for his team with more passion than six sixes being hit in an over.

The IPL has also seen a lot of cheeky shots, such as the scoop shot and reverse sweep, off fast bowlers. Their success rate is directly proportional to the number of hours batsmen spend practising them in the nets.

Supporting this Gilchrist says,"I can tell you all guys spend great time practising these strokes before they attempt it in matches. And not only on those shots, at the same time they work hard on their fundamentals as well because that's where it all comes from."

But Gilchrist also suggests that T20 cricket is a bit like baseball, with the batsmen given a licence to swing the bat freely. "It's funny but some of the biggest hits have all been delivered with the same stroke, with the bat in a baseball-like position," he says.

Then again, there is a strong Indian connection to big-hitting. With Indian bat manufacturers giving the unique combination of more wood on the meat of the bat and balancing it to shave off the extra weight, hitting sixes was never easier.

And although it is power-hitting, it's also a mind game between the batsman and the bowler.
Hayden stresses the need to read a bowler's mind. "There are quite a few different styles of bowling that teams have adopted in the IPL," he says. "Some teams have decided to take the short of length area and others have fallen back on the yorkers. So when you are pre-meditating the shot, it's important to know what to expect from the other side."

Because money in IPL making everyone to play like a base ball player, hit as much as you can no style matters here. This Ipl business is making profit because of this type of shots. You must be wondering how?? Yes, I am saying the right thing. When one team has to score more than 2 runs per ball (12 runs per over) what the batsmen do, they just play shot like they want. They do not play regular shots sometime. Now Ipl is going to be a batsmen game rather than a all team game (bowlers get less credit as well fielder ).

Source:

http://bleacherreport.com/articles/123636-the-reason-why-ipl-is-hurting-me

For more:

http://en.wikipedia.org/wiki/Comparison_between_cricket_and_baseball


Thursday, May 14, 2009

Vodafone Zoozoo vs.Fake IPL Player

IPL is going to finish very soon. One week More to go. Is IPL business Going to stop here for this year ?? Will advertisers / IPL sponsors gain what they wanted to gain in this IPL?? A lot questions are going on in my mind. And a big question whether this fake IPL player is going to revel his identity ?

I will get answer for these questions only after finishing of IPL. But some trends I want to share today. I am going to share about the internet users, what are they searching more in this IPL ?? As this post name says we will compare fake ipl player and vodafone zoozoo . Means what the internet users were searching previously and now in this IPL.

There is some examples are given just click on them and see the comparison:

  1. Google
  2. Google
  3. Google
  4. Google
  5. Google
  6. Google
These are some google insight comparisions. Just click and see. U will undertsand automatically. IPL business is helping companies to earn good money from IPL. Money in IPL is making everybody crazy.

Whome to balme; Cricket or Alcohol !!

According to news
" In a bizarre incident, a father stabbed his 24-year-old son to death on Sunday night after the latter refused to switch off the television and insisted on watching an Indian Premium League (IPL) match.

The victim Sandesh Kamble, pursuing computer repairing course, had returned home at around 10.30 pm on Sunday. “As Sandesh was tired after a whole day’s work he decided to relax himself by watching an IPL match,” a senior police officer said.

While he was watching the television, his father Meghnath Kamble asked him to switch it off. However, Sandesh refused to do so. His refusal led to an argument between the duo. Meghnath shouted at Sandesh and also warned him.

“Furious with his son, Meghnath went to the kitchen and returned with a knife and stabbed it on the right side of Sandesh’s chest injuring him seriously,” the officer said.

“Sandesh was rushed to a private hospital where he was pronounced dead before admission,” he said. The police have arrested Meghnath and are probing if he was under the influence alcohol when the incident occurred. “We are awaiting medical reports to ascertain if he was drunk,” the officer police said."

In this case whom should we blame IPL or Alcohol or or IPL alcohol both or anything else.

What is ur view ??

Who may be the winner of IPL but here the father and son both are loser. One lost his life and another lost his son (and a lot more also).

Think in this way if u r the judge for this particular case whom will u blame from inside (But publicly u can say that bcz evidence says father is a killer what may the reason)?

Every time I discuss about IPL business but this case made me to write something different.

Wednesday, May 13, 2009

IPL is affecting south Indian film industry

If cricket is a religion in India, then the film industry in the southern part of the country has good reason to worry. The on-going IPL season has dented box office collections across south India, especially Andhra Pradesh and Tamil Nadu, two states that were already reeling due to a lack of good films this year.

Unlike the T20 World Cup or the ICC World Cup, which happens once in four years, IPL is an annual event. The fact that it is scheduled during the summer, normally the period when the film industry’s expects to rake in the most moolah, is adding insult to injury.

“There is a visible drop in box office collections, especially for the late night shows, where the drop is anywhere between 30 – 40 per cent due to the on-going IPL. On days, when the Chennai Super Kings play, the impact is more and if their match is scheduled at 4 pm, it impacts even the matinee and the evening show,” says KS Mahalingam, head of distribution, at Chennai’s AGS Entertainment.

The story is the same in the Coimbatore, Tirupur, Erode and Pollachi regions. “Yes, there is a 30 to 40 per cent drop in collections due to IPL. But, that is happening only in the city centres. IPL has not impacted movie collections in the rural segments,” says Tirupur Subramanian, a veteran distributor for the Coimbatore territory. “Even here, Ayan continues to do well, which means people will continue to come to theatres to watch a good film, irrespective of other developments,” he added.

At least two reasonably big budget Tamil films —Sarvam and Thoranai have been postponed as the producers were in no mood to take a risk against cricket mania. While Sarvam, earlier scheduled for an April release, was initially postponed to May 15, it’s release has been pushed even further. Thoranai is expected to hit the theatres either on May 22 or May 29.

“The IPL has definitely affected the collections to a great extent and small films, released during the period, are getting washed out. And there is an impact on big films like Ayan in Chennai as well,” says L Suresh of Anandha Pictures, a veteran distributor for the NSC territory.

In the case of the Telugu film industry, no big film was planned to be released during the period and hence there has been no postponement.

However, the IPL phenomenon has not impacted the collections at Prasadz, the multiplex owned by the Prasad Laboratories in Hyderabad.

“It is not IPL but the on-going tussle between the Bollywood producers and multiplex chains that is actually affecting us,” says T Srikanth, general manager, operations at Prasadz.

According to him, about 50 per cent of the audience visiting Prasadz are Hindi-movie goers. With no new Hindi film available for release, collections are dismal.

“We have released a few small regional films and they are doing reasonably well. This shows that IPL has not impacted the movie going public’s apetite in this city,” says Srikanth. There is always a segment of people, who go to watch films, irrespective of other events. For them, it does not matter whether it is the IPL or the World Cup, he added.

Really this IPL business is affecting another big business industry of India. What will happen If a movie of SRK will release at this time, WIll it work?? Or people will prefer to watch IPL. Think in otherway Aamir Khan (he is not in IPL) release a big movie at this time , Aamir Khan Fan will watch IPL or that movie ?? From this type of questioner we can get good analysis of IPL vs Bolywood (movie industry). It is a good research topics indeed.

Source: http://www.mydigitalfc.com/leisure-writing

IPL : the business/game

IPL business /game, is all about promotion and marketing. So After Hrs asked two young advertisers Bobby Pawar, national creative director of Mudra and Manish Bhatt, national creative director of Mudra executive creative director of Contract to review the TV ads of all the eight IPL teams and this is what they had to say about the teams' promotional efforts...
and Bobby Pawar,

According to Bobby Pawar:


Lacks idea - Mumbai Indians
This ad is devoid of an idea. And that is the nicest thing you can say about it! I am a fan and it did nothing for me. 'Chalo duniya hila denge?' Pehle mujhe toh hilao bhai!

Meaningless slogan - Deccan Chargers
The slogan of the ad is 'Go Chargers'. Considering that the venue shifted and the team had to 'go' to South Africa, this is borderline genius.

Bad music - Chennai Super Kings
I thought this is the video of a song by a boy band called Chennai Super Kings. But wait a minute, maybe that is what they are going for. Can you smell a music career? Err, maybe not!

All about Shilpa Shetty -Rajasthan Royals
A question: Is this a commercial for Shilpa Shetty or the Royals? Just checking.

Not bad - Kings XI Punjab
Something that resembles an idea, the execution though is run out. While the song is quite good actually.

According to Manish Bhatt:

Not so bad - Kolkatta Knight Riders
Compared to all other ads, this one is a decent attempt. The ad has a great opening sequence and the music is fresh. Generally Shah Rukh Khan looks superficial in ads, but here he looks involved. (Money at stake). Not having an overdose of cricket visually is a good idea.

Needs a new tag line - Delhi Daredevils
The tag line 'Khelo front foot pe' is defensive. Using cricket lingo (front foot pe) in cricket communication is lazy.

Complete misfit - Bangalore Royal Challengers
Remaking the title song of the Bollywood movie Shaan for Vijay Mallya's team is a complete misfit. Expecting Katrina Kaif and Rahul Dravid to bring energy in the video is being too ambitious.


Still in the ipl marketing, teams are doing good. They are making an impact. People are registering in the sites to get videos and songs. Some team sites are providing video in free also (Analysis later on).

source: http://www.dnaindia.com/

Tuesday, May 12, 2009

Some Interesting news about IPL

1.
" Modi's new way of churning money from IPL !!! " is suspended for a while.

Indian Premier League (IPL) organisers have suspended the controversial mobile phone-based contest following concerns raised by the country's sports minister last week that it amounted to gambling.

The IPL, promoted by the Board of Control for Cricket in India (BCCI) and featuring some of the top players in world cricket, had introduced a SMS contest (named as 6up iplayup ) aimed at keeping interest in India alive.

The league, which was a huge commercial success in its inaugural edition in India last year, is being played in South Africa this year as the tournament clashes with India's general elections.

"There was no formal complaint. Such SMS contests are being played world over," IPL governing council member Rajeev Shukla told Reuters on Tuesday.

"But it has been closed for now," he added. He did not say for how long.

Former Indian cricketers had raised serious misgivings about the contest, in which participants have to predict the sequence of runs that will be scored in the next over, saying that it amounted to gambling, which is illegal in India.

India's Sports Minister Manohar Singh Gill expressed concern that it could also give rise to a fresh bout of corruption in the game.

So this new IPL business idea is stopped for this moment.


Source: http://in.news.yahoo.com

2.

" Baseball helmets for umpire "

Increasingly ferocious hits in the fast-paced Twenty20 game is forcing umpires to consider using baseball helmets for protection.

"I guess it's only a matter of time before you see us using those," Australian umpire Daryl Harper told the Times of India newspaper on Tuesday.

"The bats are getting heavier, the shots are hit with more ferocity... I can bet umpires have to be very careful," he said, suggesting a baseball helmet with a full face cover would act as a good form of protection.

Cricket's newest format is gaining popularity because of the frequency of big hits and Harper said this was putting umpires at greater risk due to their proximity to the batsman.

"I was talking about this to some of the other umpires and they were also of the same opinion," said Harper, currently officiating in the Indian Premier League competition in South Africa.

"Given the pace with which some of the players hit those shots, it's becoming really dangerous for us.

"In one of the games, Sanath's (Jayasuriya) shot hit me so hard that I was feeling breathless for a while.

"And (Matthew) Hayden's hits have brushed my ears a few times as well."

So the IPL popularity is going to give a baseball helmet to the umpires.

Source: http://cricket.rediff.com

3.
" Tactical Timeout in IPL is going to change from next year onwards" :Modi

The Indian Premier League (IPL) commissioner Lalit Modi said the duration of the controversial tactical time-out can be reduced during the semi-final and the final of the second edition of the Twenty20 league.

The tactical time-out of seven and a half minutes is introduced after the first ten overs of an IPL match. Modi said during the semi-final and the final the tactical time-out can be divided into two breaks of two and a half minutes each.

"It's not frozen yet but we are looking at two aspects. There will be two two-and-a-half-minute breaks per innings, so the break in all during an innings will be of five minutes," Modi told a television channel.

"The first two-and-a-half-minute break will be just after the powerplay and the second to be taken by the fielding side at any time.

The innovation has come in for severe criticism from captains, who complained that it was breaking the momentum of the match.

"There is a strategy break in every sport. But seven and a half minutes may be is a bit longer, so we are seeing how we can reduce it down to five minutes," Modi said.

4.

" It's decision time folks "

Fake ipl player is doing a voting system. He writes in his blog that
"One last thing. I had mentioned about my decision to reveal my identity at the end of IPL. However, many of you wrote back saying that you'd rather this remain a mystery. Several of you also asked me not to chicken out and stick to my word. Now, while I created FIP, your participation by way of comments, love, appreciation, feedback, criticism, jokes, conversations, brickbats, abuses etc have made FIP what it is today. FIP belongs to all of you as much as it belongs to me. And whether FIP's identity should be disclosed or not, or how it should be taken forward, is as much your decision as mine. So, I'd like to throw the question open to all of you. I am putting up a poll on the right side. Pls take a few seconds to make your decision. One small request, please honour the democratic spirit of this blog and click only once.

Not sure if I'd get a chance to post before the match, but will try for sure. If not, see you later."
He is doing a voting system where he had given option like this


Yes, stick to your word man

Yes, I'd like to see your ass kicked

No, let it remain a mystery

No, I fear for your safety

No, I want this to continue

Who cares a f**k?

And voting shows a result

Yes, stick to your word man 64%

Yes, I'd like to see your ass kicked 03%

No, let it remain a mystery 12%

No, I fear for your safety 05%

No, I want this to continue 06%

Who cares a f**k? 07%

What is he doing?? More traffic?? Yes he wants more traffic and more popularity. Because " Votes so far: 48269 Days left to vote: 4" . What a Intelligent person he is.

It is another way of doing marketing in IPL marketing startegy. I think A case study should be done on the basis of fake Ipl player.






Monday, May 11, 2009

Is IPL a 'serial killer' this year?

According to me this year IPL does not have same craze as last year. People are not so much interested watching IPL this year. It is given by the TRP rate that it is having less trp. Sometimes it is increasing still it has not achieved the TRP as previous year. Yes, No of viewers has increased but not the TRP. So do u think it is a "serial killer" this time like last time?

Yes I think so still. May be TRP has not reached the same as last year. it is because of election people are watching news channel mostly than other channel. And when two best team fights in the field everybody watch that match more interestingly than other. Yes this time high scoring matches are not coming up regularly but entertainment is still there. People are watching those thing.

Sometimes I feel that team lose matches to increase the TRP of the next match. That might not be true.

After some days Election results are coming. That time TRP of news channel will be very high but after that!!! Yes, we have to see whether set max's TRP increases due to IPL or not. If TRP of IPL increases then I will say the craze is still alive. People are not thinking IPL as IPL business , but As cricket as source of entertainment.


Sunday, May 10, 2009

KKR is at the TOP !!!

Surprise !!!!

Yes,KKR is at the top. Not because of cricket but because of brand value.

Shahrukh Khan’s Kolkata Knight Riders may be struggling at the bottom in the second season of Indian Premier League, but in terms of brand value it is the richest team of the twenty-twenty cricket tournament, whose collective valuation has been now pegged at $2.01 billion.
At the same time, Rajasthan Royals, partly owned by another Bollywood star Shilpa Shetty, has emerged as the best team in terms of return on investment, although it is ranked third in terms of brand value.
The valuation exercise of the entire IPL franchise, along with the individual teams, have been conducted by UK-based international brand valuation consultancy Brand Finance Plc.
“The entire enterprise is valued at $2.01 billion,” Brand Finance said, adding, its methodology took into account various revenue lines such as broadcasting, IPL sponsorship, team sponsorship, merchandising and gate receipts as well as the effect of performance, the catchment population of the city, the capacity of the stadium and the presence of iconic players.
Among the eight teams, KKR has been ranked as the most valued with a brand value of $42.1 million, followed by Mumbai Indians ($41.6 million), Rajasthan Royals ($39.5 million), Chennai Super Kings ($39.4 million), Delhi Daredevils ($39.2 million), Royal Challengers Bangalore ($37.4 million), Kings X1 Punjab ($36.3 million) and Hyderabad Deccan Chargers ($34.8 million).
In the ongoing tournament, KKR is, however, ranked at the bottom with just one win out of the nine matches played so far, while Delhi Daredevils is leading the tally.
In terms of franchise fees, Mumbai Indians is the most expensive team ($111.9 million), followed by Vijay Mallya- owned Royal Challengers ($111.6 million), Deccan Chargers ($107 million), Chennai Super Kings ($91 million), Delhi Daredevils ($84 million), Kings X1 ($76 million), KKR ($75.1 million) and Rajasthan Royals ($67 million).
“Despite propping up the bottom of this year’s edition of the IPL taking place in South Africa, the Kolkata Knight Riders are the most valuable franchise brand at $42.1 million. Celebrity co-owner Shah Rukh Khan’s hard-selling of the KKR brand has counteracted the team’s poor on-field performance,” Brand Finance said.
At the same time, Rajasthan Royal’s brand value of $39.5 million at 59% of its franchise fee of $67 million, makes the reigning champions IPL’s most profitable investment.
“When determining our brand ratings we have paid particular attention the ability of the franchises to generate advertising revenue, as well as the potential size of their support base. Rajasthan and Kolkata scored highly in these respective measures,” Brand Finance’s sports analyst Alexander Bird said.
“The success of each franchise will ultimately depend on its ability to attract and retain supporters who come to watch the team, and not just the players,” Bird added.
The IPL brand alone has a value of over $311 million and has generated huge economic value for its owner, the Board of Control for Cricket in India, and the eight team franchisees, Brand Finance said in its report.
“The ultimate proof of the success of the IPL Branded System will come when the franchisees decide to list their teams. This is a real possibility in the next 2-3 years,” Brand Finance India managing director Unni Krishnan said.
In terms of sponsors Mumbai Indians can boast of having the maximum number as many as 11 of them -- Master Card, Idea, Royal Stag, Pepsi, Adidas, Zandu Balm, Gitanjali Jewellers, Red FM, Orbit, Luminous and Kingfisher.
While Shah Rukh Khan’s Kolkata Knight Riders has 10 sponsors - Nokia, Star Plus, Sprite, Reebok, TagHeuer, Belmonte, Gitanjali, Wrigley’s Orbit, BILT and Planet M.
Meanwhile, Rajasthan Royals, though has the support of bollywood star Shilpa Shetty and is owned by Emerging India has only three sponsors -- Kingfisher, Boost and Puma.
Preity Zinta’s team Kings XI Punjab has sponsors like - Emirates, Gulf Oil, netlinkblue, Dabur, Apeejay Group, Wrigleys and Reebok.

This shows in IPL business cricket does not matter. Only thing matter is money, Money in IPL. How one team is earning or losing money decide brand and profit for the team not winning the match.

Friday, May 8, 2009

Why are Only some Bolywood celebrities in IPL ??

We are watching so many bollywood celebrity in IPL. Some are co-owner and some are doing cheers for team. Still very few are here.Why not others here? Every discuss: Why are bollywood stars supporting IPL abroad ? No body discuss why other actors are not here (in IPL).

So let's discuss I might be wrong. But see.

We know about the secret intrest of preity in IPL. And every body knows (I think) that SRK is here for brand and money not bcz he loves cricket. Similarly Shilpa shetty this time supporting Rajstan ROyal (where was she last year?). Because she wants more name and fame.

And other stars either participating or commentating e.g. Arbaaz Khan doing it for Times Now.However, sources said," Salman agreed to cheer for Preity's team to settle spat with Shah Rukh Khan, who is owner of Kolkata Knight Riders.Last year Akshay Kumar had cheered for the Delhi Daredevils however he hadn't done it for free. Akshay was paid a bomb for the cheerleading.However Salman is doing it for free because Preity has asked him a favour."

Hrithik done a video for Mumbai Last year. It was in news that Aamir was supporting MI last year. And This year Preity had approached BigB to support her team in SA.

But my question is why others are not IPL. These are few names. Are they failing to understand the IPL Business or They are thinking Money in IPL is just wasting of time and money both. Or they do not have interest in cricket.

They are few actors and actress who are not here in IPL are:
John
Abhisek Bachan
Aisharaya Rai Bachan
Rani

With that one can see there is no director or producers are here. They are doing movie on cricket but they are not trying to own a cricket team. Why? Because it is not their field !!! or it is not their core competency. Why these rich people are not having a cricket team?? They might compensate flop movies loss from ipl.(just joking)

I am waiting for ur answers.




Shane warne What u did ?? Rajastan Royal will be in trouble..

It seems that the IPL just can't stay away from IPL controversies. The latest one to hit the cricket extravaganza is an incident involving the Australian legend and Rajasthan Royal captain Shane Warne.

Every one in the IPL stadium can drink, but not players.

During the strategy break, Warne was spotted on the boundary line taking a little sip of beer which was given to him by a spectator.

Cricket fans around the world witnessed 'Warne's beer-consuming act. caught as the cameras caught it alive. Though it was not repeated on TV channels, IPL officals did admit to the incident happening.

Some of the cricket journals and sites have already questioned Warne's ethics and conduct on cricket ground and the issue is now blown out of proportion.

Some of the cricket channels even said that Shane Warne being cricket legend and a role model and he shouldn't behave this way. 'Warne 'role model'....biggest joke of the year'.

When the Rajasthan Royals team owner Shilpa Shetty was asked about this, she said he was just having fun, and there was no need really for any controversy.

But is it really such a huge, unforgivable offense? Its not as if he was drunk and making a scene on the field. Besides, isn't T20 seen as a crowd-pleaser version of cricket, and there's a lot more room for having fun and interacting with the crowds.

But what will happen to Rajastan Royals now? If their captain is banned then who will be next captain?? and Will they able to win matches?? Because everybody knows about Warne's strategy. And Main thing he is the coach of that team!! Now RR is going to see a bad IPL if Warne is banned.

Some are saying that he has hampered the IPL brand. Is it so??

IPL 2009: Shane Warne and The Beer Controversy

Thursday, May 7, 2009

More Insight about IPL Fake Player

No one can stop him. Everyday he is increasing his fan (followers). People are fighting among each other to post comment 1st. And some are doing business (to bring more traffic) there by posting link. And some are writing like this
"Proud Malyali said...

You f***king Bongs why are you after poor Appam. You are jealous of him because you have not prodcued a decent pace bowler ever. The best being that a*****e RDB who sucked upto Lordie to get in as India probable and remained as India probable forever. I am sure this blog is by a jealous pace bowler like RDB and making sarcastic comments on other pace bowlers like Appam & Kaan Moolo"

And the words he uses are:

Sticky something=Ricky Ponting
Bhookha naan=Buchanan
Appam Chutiya-Shrishant
Lordie=Sourav
Dildo=SRK
Prince of Patiala=Yuvraaj
Sandy Maddy Babe=Mandira Bedi
Bublee=Bret Lee
Babli=Preity Zinta
Stylebhai=Murali Karthik
Kishan Kanhaiya=Ravi Shastri
Buddhiman Baba=Wriddhiman Saha
Boy George=Joy Bhattacharya
Little John=Ishant Sharma
Meera Bhai=Harbhajan
Aaila=Tendulkar
Sheikh=Shane Warne
Big sis=Shilpa Shetty
Little sis=Shamitha Shetty
Big Brother=Raj Kundra
RDB=Rohan Bannerjee
Mangal Pandey=Laxmiratan Shukla
Ganji Hanger=Sanjay Bangar
Shakespeare=Akash Chopra
Ghati Baba=Rohit Sharma
Big Mac=Mathew HAyden
VVS Ram=VVS Laxman
Calypso=Chris Gayle
Castro=Fidel Edwards
Skipper=McCullum
Pamela Indersingh=VRV Singh
Springbock=Rander Wyke
Bevdaa=Ryder
Batliwala=Mallya
Dewar=Rahul Dravid
Paedophile priest=Gilchrist
Lady Jaya=Jayawardene
After listing so much name I have one doubt,"Is he able to remember all these names!! or he is replacing name after writing original name. But st and foremost question how he gave name?? with in so short of time he gave so good names. Or it was a 14/15 days old plan(from starting of IPL).

Another question arises," How people got to know about fake ipl player from the 2day itself if he is saying he has done any thing for publicity." He posted his 1st blog on 18th (3 more that day)and on 19th he posted around 8posts. and started getting comments on 20th itself !!! Within so short of time he get so many comments and famous but how !!! Who are involved with him to make him famous. As I already told you it might be done by some SEO organization so that when it will reveal its name people will visit its site. The traffic will increase like anything. Fake ipl player is not a single person from the starting. Multiple people with a lot planning doing this. Other wise how he was posting so accurately without single mistake.

Yes, here question arises how they are getting the information(inside). There must be a deal signed with KKR team management as a result he is getting inside story. Or a player might be giving the information for money. Because business is everywhere. IPL business and IPL marketing are making everyone crazy.

Now more insight in terms of Google insight. We can see how people are searching and which keyword they are searching for fake ipl player in Google. And it is very clear that it is increasing day by day.
In digg also u can see there are 49 postings there.
In twitter also one can see.

Wednesday, May 6, 2009

PVI (Paisa Vashul Index) of players till now.....

After successfully done by rediff last year, this time also they came up of with same PVI. This PVI (paisa vasool index) uses a model developed by M J Manohar Rao and Rajeeva L Karandikar. According to them Players taking so much money but are they giving that much return ?? Are they giving the money in IPL.

According to them:

A reasonable pricing rule could be: any player with a paisa vasool index (PVI) of over 2000 is overpriced, unless it is a Sachin Tendulkar or a Mahendra Singh Dhoni or a Virender Sehwag (who could be allowed a PVI of up to 3000 as Non cricketing triats value million dollar); any established player with a PVI below 500 is under priced, and the fairest price tag would be to pay an established player an amount that delivers a PVI between 1000 and 1500.

Some players however cost much more to deliver the same sort of performance. Compare, for instance Jacques Kallis vs Abhishek Nayar . Both have an almost identical most valuable player index (MVPI) -- 197 vs 199 -- but Kallis costs nine times more!

Player

Team

Runs

Strike Rate

W

Eco

M

MVPI

Money ($)

PVI

Suresh Raina

CSK

264

147.5

4

5.5

7

405

650000

895

M Hayden

CSK

289

161.5

0

--

7

370

375000

564

Yusuf Pathan

RR

181

161.6

4

6.6

7

307

475000

863

AB de Villiers

DD

228

139.0

0

--

7

306

300000

491

Brad Hodge

KKR

240

112.1

6

7.8

8

302

100000

208

Adam Gilchrist

DC

210

154.4

0

--

7

294

700000

1193

Irfan Pathan

KXI

134

122.9

10

7.6

8

283

925000

1869

Yuvraj Singh

KXI

208

130.8

3

7.5

8

274

1063750

2216

RP Singh

DC

8

57.1

13

6.7

7

234

875000

1874

Lasith Malinga

MI

0

--

11

4.8

6

226

350000

751

Sachin Tendulkar

MI

209

124.4

0

7.8

6

223

1121250

2448

Anil Kumble

BRC

8

66.7

10

5.8

8

208

500000

1375

Tillakaratne Dilshan

DD

184

131.4

0

8.4

7

205

250000

611

Abhishek Nayar

MI

102

143.7

4

5.9

6

199

100000

244

Jacques Kallis

BRC

220

118.3

1

9.8

7

197

900000

2552

Chris Gayle

KKR

171

119.6

1

7.6

7

196

800000

2280

Pragyan Ojha

DC

1

20.0

10

5.8

7

195

30000

77

Jean-Paul Duminy

MI

186

111.4

1

7.7

6

193

950000

2388

MS Dhoni

CSK

165

125.0

0

--

7

193

1500000

4341

MN van Wyk

KKR

167

128.5

0

--

4

192

50000

149

Dinesh Karthik

DD

127

139.6

0

--

7

190

525000

1383

Rohit Sharma

DC

149

118.3

1

7.3

7

189

750000

1989

Dwayne Smith

DC

151

175.6

0

10.3

6

189

100000

258

Shane Warne

RR

63

87.5

9

7.8

7

187

450000

1341

Sanath Jayasuriya

MI

137

122.3

4

9.2

6

184

975000

2581

Dwayne Bravo

MI

94

108.0

7

8.7

4

183

150000

327

Yusuf Abdulla

KXI

0

--

14

8.6

8

182

50000

157

Praveen Kumar

BRC

44

133.3

8

7.1

7

182

300000

920

Ravindra Jadeja

RR

168

108.4

1

6.5

7

181

30000

92

Rahul Dravid

BRC

144

135.8

0

--

5

179

1035000

3065

The best picks from this list would be players with a more modest price tag (US $100,000 to $400,000) who have delivered outstanding performances: Matthew Hayden , AB de Villiers, Brad Hodge, Lasith Malinga, Tillakaratne Dilshan, Abhishek Nayar, Pragyan Ojha, van Wyk, Dwayne Smith, Dwayne Bravo, Yusuf Abdulla and Ravindra Jadeja. [Some player prices cannot be confirmed]

All these players put together would cost approximately two million dollars -- much less than what Kevin Pietersen or Andrew Flintoff is earning!

The IPL pricing so far has been extremely irrational, and one expects franchise owners to correct this in subsequent years.

The table below shows how the 30 most expensive players are performing -- or have performed before leaving.

Player

Team

Runs

Strike Rate

W

Eco

M

MVPI

Money ($)

PVI

K Pietersen

BRC

93

109.4

4

6.5

6

160

1550000

4145

A Flintoff

CSK

62

117.0

2

9.5

3

81

1550000

4088

MS Dhoni

CSK

165

125.0

0

--

7

193

1500000

4341

Sachin Tendulkar

MI

209

124.4

0

7.8

6

223

1121250

2448

Sourav Ganguly

KKR

104

106.1

2

8.1

8

113

1092500

6104

Yuvraj Singh

KXI

208

130.8

3

7.5

8

274

1063750

2216

Rahul Dravid

BRC

144

135.8

0

--

5

179

1035000

3065

Sanath Jayasuriya

MI

137

122.3

4

9.2

6

184

975000

2581

Jean-Paul Duminy

MI

186

111.4

1

7.7

6

193

950000

2388

Ishant Sharma

KKR

16

123.1

9

6.8

8

176

950000

3388

Irfan Pathan

KXI

134

122.9

10

7.6

8

283

925000

1869

Jacques Kallis

BRC

220

118.3

1

9.8

7

197

900000

2552

RP Singh

DC

8

57.1

13

6.7

7

234

875000

1874

Harbhajan Singh

MI

54

180.0

3

6.2

6

144

850000

2867

Virender Sehwag

DD

87

167.3

0

--

5

117

833750

3374

Chris Gayle

KKR

171

119.6

1

7.6

7

196

800000

2280

Robin Uthappa

BRC

123

109.8

0

--

7

141

800000

3172

Rohit Sharma

DC

149

118.3

1

7.3

7

189

750000

1989

Gautam Gambhir

DD

140

112.0

0

--

7

132

725000

2751

Adam Gilchrist

DC

210

154.4

0

--

7

294

700000

1193

K Sangakkara

KXI

193

102.7

0

--

8

167

700000

2395

B McCullum

KKR

85

83.3

0

--

7

85

700000

5059

Jacob Oram

CSK

54

112.5

3

8.3

5

99

675000

3604

Manoj Tiwary

DD

9

69.2

0

11.0

2

13

675000

21883

Suresh Raina

CSK

264

147.5

4

5.5

7

405

650000

895

Albie Morkel

CSK

45

132.4

7

8.0

6

148

650000

2392

Tyron Henderson

RR

11

73.3

1

7.5

1

18

650000

16791

Daniel Vettori

DD

29

103.6

7

8.4

5

145

625000

2039

M Muralitharan

CSK

3

60.0

7

5.5

6

166

600000

1965

Herschelle Gibbs

DC

148

120.3

0

--

7

178

575000

1617

Are the franchise owners doing the right thing by giving so much price to players?? Is it making any impact on IPL business?? Or is it a strategy adopted for IPL marketing?? So that by listening about such high price people will watch more. Or they are trying to capture the audience from outside India by giving such huge amount to foreign players. Next year Ipl is planning to launch 4 more teams, Will those franchise owner do same thing as these franchisee owners are doing?? Is IPL giving chance to new talent (a IPL controversy ) or just earning money?? Is it good for IPL brand??

Source: rediff.com

Other related sites: http://t20iplcricket2009.blogspot.com/