Friday, May 29, 2009

All About ZOOZOO

The Indian Premier League's Season 2 will be forever remembered as the year of the ZooZoos.

Sure, we'll remember the remarkable turnaround of Adam Gilchrist and the Deccan Chargers. We'll remember our gracious hosts in South Africa. And most certainly we'll remember the 'Fake IPL Player', whose blog humorously plagued Shah Rukh Khan's Kolkata Knight Riders throughout the season.

But, more than anything else, we'll remember the ZooZoo, a ridiculously cute marketing campaign dreamed up by Ogilvy and Mathers India (O&M) and brought to life by ad-filmmaker Prakash Varma of Nirvana Films.

Yes, the iconic image of the league's sophomore season will be far removed from the pitch. ZooZoos are strange all-white alien-esque humanoids who run around on our television screens, chirping in their incomprehensible language and breaking into belly laughs at the drop of a hat. They're silly. They're funny. They're adorable.

Most importantly, they're a massive success and a viral marketing miracle.


How does an ad campaign become bigger than the game itself?

On the Internet, ZooZoos have developed a near cult status. On Facebook alone ZooZoo fans total about 3 lakhs, when one adds up all the members of the different ZooZoo fan pages and groups.

That's more people than signed up on Facebook for anti-terrorism initiatives in the highly-charged post-26/11 environment.

That's more people than signed up for the much ballyhooed 'Pink Chaddi' campaign, in response to the Mangalore pub attack.

And it's astronomically more people than signed up to support various candidates in the recent Lok Sabha polls, despite the politicians' best efforts to make a splash online.

Streaming videos, pictures, stories, interviews -- anything and everything having to do with ZooZoos -- have generated significant 'net traffic. And now there's word of merchandising plans: cups, keychains, figurines, etc.

Clearly, we won't just remember ZooZoos. We'll study them. We'll dissect them. One day, young B-school students will doubtless invoke the ZooZoo when asked to answer the question:

How does an advertisement become bigger than the game itself?
One story/service explained per day, 30 days in total


So we know that the genius behind the ZooZoo is O&M India. The lucky client? Vodafone.

Yes, Vodafone, the same company who scored big with last year's most memorable IPL advertisement -- an adorable lil pug that jumped through puddles and chased after school-bound children.

This time around, Vodafone wanted to specifically focus on its many different product services, like voice SMSing, group texting and call diverting. So with the ZooZoo campaign, O&M executive creative director Ravij Rao and his team of 25 worked to create a special alternate world where product stories and services could be told through the charming, lovable medium of the ZooZoo.

One story/service explained per day, 30 days in total. O&M did this to draw viewers into the ZooZoo world, so that they looked forward to and anticipated each new instalment.

Real people on real sets in real costumes


The idea didn't come to Rao's team immediately. For months they toyed with different concepts for months, until they homed in on the ZooZoo character as the deadline approached. Everyone packed up and flew to South Africa, where filming was done with the help of a local crew.

As for the look, O&M focused on two designs. One was a fat Mr Potatohead-style humanoid, while the other was a slimmed version with a giant head and scrawny limbs. The latter won out.

And the name ZooZoo, what significance does it hold? None. It just sounds cool. According to Rao, it goes with the character.

Though most people initially assumed the ZooZoos were merely a cartoonist's rendering, we've since learned that ZooZoos are in fact real people on real sets in real costumes.

The mistake is an easy one to make, as the ZooZoos and their world have a very surreal quality, as if from another planet. According to Rao, it was designed to look that way.
Thirty different ads for only Rs 30 million


It turns out that animation was never really an option, as animation-work of that nature would have been from 10-15 times more expensive than a real shoot.

So, on only Rs 30 million (Rs 3 crore), O&M was able to finish 30 different ads. Each spot is roughly 20-30 seconds long.

In order to create the otherworldly animated effect, only women of slight build -- and occasionally children -- were cast as ZooZoos, to enhance the contrast between their big heads and bellies and their tiny limbs. The women came from Mumbai dancing troupes and ballet groups, which explains the ZooZoos' fluidity and grace, despite their goofiness.

The sets were done in neutral greys, to draw maximum attention to the ZooZoos. Varma then shot the spots in a high-speed format, which gave the impression of animation. Rao and Varma have said that the most difficult aspect was the artwork necessary to bring ZooZoos to life.

With the actors' real faces hidden by the hard foam headpieces, how would ZooZoos show emotion?

They decided to keep it simple, by pasting on exaggerated impressions to fit the ZooZoos emotional disposition. One minute the ZooZoos is super-happy with an ear-to-ear grin. The minute the ZooZoo is frightened, its mouth pursed in tight 'O'.
The web's most watched viral video


Are we overstating the case of the ZooZoo? Will viewers really remember Vodaphone's smorgasbord of different products and services? Or will they just remember the high jinks of these strange little fat-bellied egg-heads?

Perhaps it doesn't matter whether the specific services are remembered one way or another. Vodafone recognises a winner when they have one, and they've unleashed a full-on ZooZoo campaign.

There are ZooZoo-themed computer wallpapers, emoticons, e-cards, ring-tones, videos, a Twitter stream, etc. -- all of this and more stemming from the original Rs 30 million advertisement campaign.

The ZooZoo dominates dinner table discussion, water cooler conversations and social networking web sites. The videos have been viewed over 3 million times in the past three weeks alone.

Visible Measures, a site that specialises in measuring the consumption and distribution of online video, says that the ZooZoo spots have been the web's most watched viral video two weeks running.

This is exemplary viral marketing in action.

ZooZoos, everyone loves them!


The ZooZoo campaign represents Vodafone's second impressive knock at the IPL. Last's season's irresistibly-cute-tiny-dog-chases-things campaign made the pug India's temporary canine of choice.

But although no animals were harmed in filming, the spots still drew the ire of People for the Ethical Treatment of Animals, better known as PETA.

PETA claimed that the campaign helped spark a 'pug craze' in India that saw many first-time and possibly irresponsible dog owners splurge on a new pug puppy, only to give up on the commitment after a few months. They pointed to the increased presence of pugs in dog shelters as evidence.

Vodafone, by using bodysuit-clad humans in the ZooZoo spots, has pleased PETA. So much so, in fact, that the ZooZoo campaign was awarded by the animal rights group earlier this month.

ZooZoos, everyone loves them!

It was a bigger hit than IPL Business.

Wednesday, May 27, 2009

Fake ticket controversy

There is another IPL controversy in which news paper claimed that due to final some fake tickets were given to audience.

CSA said in a statement that its investigation followed a newspaper article on Monday which quoted the stadium's CEO, Alan Khourie, as stating that the stadium had been dangerously overcrowded for the IPL final because of the use of fake tickets.

The investigation findings were released Wednesday by CSA CEO, Gerald Majola, who said the ticketing and access control systems at the final were provided by national ticket outlet Computicket and CSA to the stadium respectively.

Majola said: "In 2003, CSA implemented an access control system at all major cricket venues through South Africa. This system has been upgraded since then, and we are very proud to say that we are the only sporting body in South Africa with such a comprehensive and effective access control system."

"Computicket managed to recover the so-called 'fraudulent' tickets, to which the article referred, from the Liberty Life Wanderers Cricket Stadium - totalling 327 tickets. On checking these tickets it was discovered that 177 tickets were stolen from Computicket, 66 tickets were stolen from those allocated to the stadium and 144 were actually tickets for the semi-final."

Majola said the official attendance at the stadium for the DLF IPL final was 25,418 as recorded by the access control system: "If the stadium did in fact have more spectators than this, these patrons would have had to access the stadium via entrances not controlled by the access control system.

"CSA's investigation shows that if there was overcrowding, it could not have been caused by the use of fraudulent tickets. Illegal access could only have been gained through entrances outside of the access control system and these entrances fall under the control and jurisdiction of the stadium management."

The stadium is managed by the Gauteng Cricket Board, of which Khourie is the head.

Tuesday, May 26, 2009

Contorvrsies In IPL-2

Fake IPL Player:

The lordie and the Phoren Babas. The Coachie and Kan Moolo along with Little John and Badshah D*&#o, all of these characters became the part of a blog which exclusively focused on SRK’s Kolkata Knight Riders. Most of the players in the team were given pseudo-names. The blog aimed to provide the inside scoop on the KKR’s. And in the words of the anonymous blogger, it said,” I will be bringing to you the "aankhon dekha haal", right from inside the dressing room, meeting room and players' bedrooms ;-).”

The blogs had no qualms in calling SRK a megalomaniac and named him Badshah D*&#o. Ganguly had been aptly coined as Lordie, the guy who is in constant altercation with the Badshah and the Coachie ( John Buchanan). The Phoren Babas point to the foreign support staff that the KKR team has in their camp.

The posts on the site became yet another headache for King Khan and the managers of his team. The blog writer called himself ‘Fake IPL Player’ and his blog took pot-shots against the senior members, the coach and the support contingent. The blog came to be raging success within a few days of its appearance on the internet.

Multi Captaincy Theory:

The theory fell flat in the Knight Rider’s performance too followed the same trend. A brainwave of coach John Buchanan, it created tons of controversy right from the time it was announced.

A grim looking Ganguly got the thunder-bolt at the press conference itself. Sunil Gavaskar gave out his opinion on the Buchanan’s theory and was lashed in the media by the team owner. It is another matter that SRK was sensible enough to apologize to the little master.

The theory though was never set into practice on the field. The captaincy of the team was given to Brendon McCullum. Buchanan’s idea was to to distribute the leadership role in the team but it seemed that not many players liked the idea of four captains in the team. Chris Gayle was seen to be supporting the theory along with India’s Ishant Sharma. Later the lanky lad refused to stick along with Buchanan’s theory.

Everyone seemed confused and the theory did nothing more than generate bickering and disputes. The IPL 2009 will be remembered for the way the KKR played and of all the issues that the team created off the field the ‘multiple-captaincy’ dud will be in the memory for a long time.

Strategy Break:

This strategy had the name of Lalit ‘IPL’ Modi wriiten on it. When poked about the time-out break , Shane Warne said, "It doesn't matter who is batting, Sachin (Tendulkar) or anybody else; you just lose momentum. But if you are behind, you can actually regroup and refocus to work out what you should actually do on the field and then go out and do it. "

The ace spinner also added, "From a purely cricketing point of view, I don't think it works, but from a commercial point of view, I'm sure it works very well." Warne added. The seven-and-a-half minute strategy break allows for IPL organisers to sell advertising for a reported Rs.4,000 per 10 seconds.

The whole issue generated heated controversy with players and coaches saying it was a distraction and affects the flow of the match. Former player and ex-selector VB Chandrasekar, who heads Chennai Super Kings' cricket operations,was far from amused with the break. "The 7-1/2 minute break after 10 overs is quite a distraction and comes in the way of valuable momentum..." Chandrasekar said.

All through this the IPL Commissioner Lalit Modi kept on insisting that the break was introduced to allow teams to strategies, most believe the innovation was aimed at providing the broadcaster extra slots for commercials.

IPL SMS Game:

Concerned about the "commercial use of cricket for business gains", Sports Minister MS Gill criticised the BCCI for introducing an IPL SMS game which requires fans to make ball by ball predictions for cash prizes in the ongoing Indian Premier League.

"This is viewed as 'openly encouraging gambling and betting', which official bodies do not resort to, even in countries where betting is legal; all this 'to make money and enlarge their TV viewership base'," the minister added.

Former India skipper Dilip Vengsarkar joined Sports Minister M S Gill in slamming the IPL organisers for introducing an SMS game in the second edition of the event, saying it affected the sanctity of the game.

Saying that betting in cricket was a very old phenomenon, and need not be confused with match-fixing, the former chief selector said, "I support Mr Gill partially. We should not stoop so low which will affect the sanctity of cricket".

The controversial SMS game was later discontinued with the games' inventors taking note of the apprehensions expressed by Sports Minister M S Gill and many former cricketers. Although no pressure was put for the game to be withdrawn, the organisers decided to stop it with immediate effect.

More than 4 Foreigners:

Never short of ideas, Kolkata Knight Riders coach John Buchanan has now floated the idea of having more than four foreign players in the playing XI of the Indian Premier League sides.

Buchanan said he had raised the issue with the IPL authorities and was hopeful that if not this season, such a thing would be allowed in the third edition of the Twenty20 league.

Later on, Delhi Daredevils coach Greg Shipperd also pitched for an additional foreigner in some of the games to spice up the Indian Premier League in future.

The growing clamour for more than four foreign cricketers in the playing XI notwithstanding, Indian Premier League Chairman and Commissioner Lalit Modi has ruled out any such possibility.

"We have had quite few requests from the franchises on that. For the moment we will have only four overseas players in a playing XI," Modi said before the first semifinal game.


Source:http://sports.in.msn.com/

Monday, May 25, 2009

IPL 2 brought sweets for all....

This Season’s IPL brought in A lot of money for every team, even Kolkata Knight Riders, which stood last in the series, got Rs40 Lakh as their prize money, and in teams o profit, it stood at third place by grabbing Rs25.8 crore in this edition of IPL.

According to a report by equity research firm IIFL, Team Jaipur will make the highest profit of Rs 35.1 crore in the group matches of the second edition of the tournament. Jaipur had also made the second-highest profit of Rs 14.50 crore in 2008, including the Rs 4.50 crore ($1 million) prize money.

For those who didn’t get past the league stage, the sums are correspondingly smaller – Rs 80 lakh for the team that finished fifth (Kings XI Punjab), Rs 70 lakh for the sixth placed (Jaipur), Rs 50 lakh for the seventh (Mumbai Indians) and Rs 40 lakh for the lowest one.

These figures tell clearly that there is no loss in turns of money. Money in IPL made everybody happy this year..IPL business gave better result this time.

Saturday, May 23, 2009

Last post of FIP

His title says everything: "Rest in pieces"
He is saying that he is fade of up with the comments. So he is leaving.Fake Ipl Player also giving some FIP awards.

Best Night Rider Award:
Best Batsman of Leg Spin/Googly/Flipper:
'Highest' Scorer Award:
Saala Slimeball Award:
Award for Contribution to Indian Cricket:
Appam Chutiya Award:
Har Bhajan Award:
Kaan Moolo Award:
British OBE:
Astrologer of the Year:
Naukri.com Career Shift Award:
LIC Retirement Benefit Plan Award:
Houdini Fastest Disappearing Act Award:
Cyrus Memorial Bakra Award:
Kingfisher Free Miles Award:
Greenpeace Award for Environment Consciousness:
Colgate Last Laugh Award

This is more interesting than fake player video. People are expecting him in next season also. What do u think??

Wednesday, May 20, 2009

Am I a stupid to write this ??

Hello friends, Today was the D-day of Fake IPL player. But what he did?? He posted a Video here. See how Intelligently he posted that one also. No link you will get for that also. He had time to shot that video !!! Very good.. He is liar but he is famous what can we do?? But people are taking advantage of this blog see how (LINKS ARE GIVEN) http://dhonismen.blogspot.com/ (he writes:Dedicated To: The biggest sportsman ever produced by the nation- The Fake IPL Player)
http://fakeiplplayercomments.blogspot.com/ (Who is he ??)

As there is no link to that video I am posting the link :
Fake ipl player video


People writes comments about this post:

Aakaa Chappal = Aakash Chopra = Man in the Video = The Insider = the cheap (news?info?) seller = != FIP
FIP = author of this blog = S-V = cricinfo writer = 23x7 drunkard (rest one hour he compiles these blogs)
Rightly so, it is very well Shakespearean to get off with his identity
As with Romeo & Juliet:
Asks Juliet (read FIP readers)to Romeo:
Who are you?
Romeo (read FIP) says:
What's in a name? ....
See me for yourself, says our pseudo-IPL-hero, the Insider & pebble seller
said...

The moment of truth! It is Wednesday today!
Congratulations on your team’s fantastic performance against Chennai. That was quiet unbelievable. While you were sitting at the dugout and looking for mistakes to criticise, and trying to overhear what other people are talking, Mc’cullum and Hodge (phoren babas in your language) were trying their best to give some pride to your side. Learn something from them!
You were using the computer in the dressing room? You think we are fools to believe that?
I am sorry for Mr. Shahrukh Khan for having to feed snakes like you. I hope he terminates the contracts of all the Indian players who are in the squad at the moment and build a new squad without poisonous snakes like you. I can understand the frustration of a benchwarmer, but this is not the way to express it. Calling people names, write dirty stuff about players’ private life etc. I hope Mr. Shahrukh Khan and all the others who are affected by your comments treat you properly once you reveal your identity. Even I would like to throw a rotten tomato or two right on your face!
You said Bangalore is going to lose all the rest of their matches, but see what happened yesterday? You better not say anything anymore, because most of the stuff you predict is wrong. May be the dirty stuff about players’ private life must be false too. Who knows!
May be it is a little late, but take my advice, go and practice what ever you are supposed to do for the team, and do something in return to all the favours you received from the unfortunate owners of your team. You yourself said, that Mr. Shahrukh Khan is paying even for your chaddies! Show some gratitude. Stop this blog!
I must say that your blog helped to create some sympathy amongst readers for our own Sreesanth. I recently watched an interview of Sreesanth in manorama news for a programme called“the newsmaker”. After watching that I honestly felt that he deserves a lot of the stoning he already gets from public.
I like the language and sense of humour, but there ends my admiration towards you. I hate you for what you do, and I hope you are punished properly for what you did to cricket and to our players.
It seems you are targeting few players, mainly the youngsters like ishant, uthapa, sreesanth, kohli, dinda, goswamy etc. It seems you are a green eyed monster who is boiling is jealousy towards other young players who are successful and you are a total failure.
Keep giving info to the jobless journo, so that he can keep posting for you guys in the camp. At the end of the day, the readers are the winners. I still believe you will not disclose your identity. After all, it is a team work, with few hatred filled minds from inside the camp providing info to a jobless journo.

said...

haha
who is operating the camera? he didnt even look right when he switched it off..
The guy speaking must be a commentator or a journalist.His "crew" of the blog along with the camera guy and the one holding scripts in front of him is of course not in SA now.
Not possible to record something like this there..
BS marketing ploy..and I fell for it :( !

Tuesday, May 19, 2009

Will Fake IPL player come to an end??

"Finally, our campaign is coming to an end. Just 2 more matches to go and then we are off. My day of revelation is also coming closer. I spent a lot of time over the last couple of days on the issue. Whether I should or shouldn't? If I do disclose, should I do it while I am here or after returning home? So many questions with no answers. Wednesday is the day guys when I come out of the closet, if I do."

These are the words of the fake ipl player in his last blog. Will he come revel his identity on Wednesday(2moro)??

He had posted anything after yesterday's winning. After a lot of match they won a match yesterday. What is happening inside he has not posted yet.

more information:http://fakeiplplayer.blogspot.com/