Hello Anyone heard of up "SUPER BOWL". Ok, Wikipedia Says
"In professional American football, the Super Bowl is the championship game of the National Football League (NFL). The game is played on Super Bowl Sunday. Over the years, the Super Bowl has become the most-watched American television broadcast. The football game and its associated festivities are now considered to be a de facto American national holiday. Many popular singers and musicians have performed during the event’s pre-game and halftime ceremonies. Over 200+ million people watch the Super Bowl from around the world."
According to me it is considered as the most watched television property in the US with estimated advertising revenues of $186.3 million (Rs922 crore today) in 2008. Similarly season 2 of the Indian Premier League (IPL) was predicted to be a great platform to promote brands and launch new products. It is a part IPL Business But .....
According to aMap, the first match of IPL II managed only 3.6 per cent ratings against 4.3 per cent last year. However, it reported better viewership on the second day at 3.9 per cent and 3.5 per cent as against 2.9 and 3.4 last year.
Similarly, according to another viewership rating agency TAM, the TRP for the two matches on the first day of IPL II was at 5.55 per cent and 5.54 per cent, as against 8.21 per cent last year.
The General Election to have taken its toll on the Indian Premier League, or IPL, television viewership—at least for the start of its second season.
While the 20-over tournament, which took off amid high-decibel fanfare in Cape Town on Saturday, attracted a lot more viewers for the opening matches, the total television rating points, or TRPs, declined at least 16% on account of weak viewer engagement.
Seven million viewers tuned in for the inaugural match and 8.1 million for the second match between defending champions Rajasthan Royals and Royal Challengers Bangaluru. That compares with 5.6 million viewers who were drawn to the inaugural match of IPL’s first edition in 2008.
The viewership data is based on an analysis done by Mumbai-based audience measurement firm Audience Measurement Analytics Ltd (aMap), among households in six metros— Delhi,Mumbai, Chennai, Kolkata, Bangalore and Hyderabad—receiving cable and satellite television.
According to aMap, the TRP for the two matches was 3.6% and 3.8%, respectively, against last year’s TRP of 4.3%.
“To be sure, IPL attracted a lot more viewers this year, but its TRPs are low compared with last year because a large percentage of people did not watch the matches for too long,” said Joseph Eapen, director of research at aMap.
TRPs take into account the number of people who have watched a particular programme for at least 1 minute. So while the number of viewers who tuned in to IPL was significantly more than last year, many of them did not spend more than 1 minute every time they tuned in and didn’t count in terms of TRPs.
And why did they not spend so much time on IPL? “A lot of viewers kept flipping between news channels for the live election coverage and SET MAX and this diluted their engagement with the tournament,” said Eapen.
The country is in the middle of its 15th general election. The first phase of voting was on 16 April.
The other reason cited by observers for lower viewer engagement this year is the airing of two matches on the inaugural day against one last year.
“It was pretty much expected that with more matches on the same day, the viewership will decline,” said a media buyer who has bought considerable amount of commercial air time on IPL.
SET MAX executives, however, downplayed the first day’s data saying it only gives the highlights, not the real picture. “It’s too early to tell how IPL viewership is faring. We should wait for a week,” said Rohit Gupta, president, network sales, Multi Screen Media Pvt. Ltd.
But a twist came in between:
IMX keeps a track record of the viewership of various programs across television channel. Though the effect of the IPL on the women audience has been decreasing yet IPL is at the top on TV charts.
The advertising rates are Rs 2 lakh for 10 seconds. After the match between Delhi Daredevils and Kings XI Punjab which Punjab won, many women audience switched off IPL, says the study. Most of them turned to the general entertainment channel, not necessarily the daily operas.
They switched back to cricket only in the 20th IPL match between Chennai and Delhi. This helped to boost the IPL ratings. IMX also said that the initial stage of the IPL generated tremendous response from the audience.
One more reason may be the Rain and late starting of match. As we can see viewers are told that match will start at 8:00 pm but most of the matches are starting after the time. That is due to rain and due to 1st match ended late. So viewers are not feeling happy also. Already 2 matches are cancelled due to rain. Advertisers are felling very unhappy due to this. And Last time people were mad to search keyword "YOUNGISTAN" (the advertisement done by Dhoni. But till now no advertisement had made an impact like that. But according to me Vodafone had came up of with a new advertisement style. Let's see how much Impact it is creating in the consumers' mind.
Ya how can I forget to mention about "TACTICAL TIMEOUT". It is going to be a big flop according to me. As players are losing their concentration and advertisers are getting nothing..as viewers are switching off or changing the channel at that time. This is also making some impact on the TRP.
Will IPL 2009 will be able to bring more audience than IPL 2008 ??
Will rain will impact on the TRP of IPL??
sources:
http://thatscricket.oneindia.in
http://www.india-server.com
